Description

Performance marketing specialist with hands-on experience driving growth across paid social, search, and display. I use data, creative testing, and AI-powered optimisation to help brands scale profitably.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Buddy Media
Senior Performance Account Manager
LUXURY GOODS
January 2024 - January 2025 (1 year)
London, UK
• Developed and managed high-performing paid media campaigns across Google, Meta, and TikTok platforms, achieving ROI-driven outcomes.
• Spearheaded campaign optimisation strategies using advanced bid strategies and audience segmentation techniques, delivering exceptional CAC efficiency.
• Regularly conducted performance analysis and A/B testing to refine campaign messaging and improve user acquisition funnels.
• Presented data-driven insights to stakeholders, effectively communicating campaign strategies and results.
• Managed client relationships, leading strategic discussions and aligning campaign goals with business objectives.
Paid media Performance marketing Roas Reporting Digital marketing
Ethix Digital
Senior Account Executive
July 2022 - July 2023 (1 year)
London, UK
• Executed multi-channel acquisition campaigns, including search, social, and display advertising, with a focus on growth and conversion rate optimisation (CRO).
• Utilised SEO tools (Google Analytics) to implement ASO strategies, improving search visibility and app store conversions.
• Implemented SEO and ASO strategies, leveraging Google Analytics to enhance organic visibility.
• Collaborated with creative teams to test and refine ad messaging for improved engagement and conversion.
• Built interactive performance dashboards in Looker Studio, delivering actionable insights to clients.
Orpheus Clothing
Co-Founder and Chief Executive Officer
February 2022 - July 2023 (1 year and 5 months)
London, UK
• Founded a brand with a strong emphasis on social impact, leveraging digital platforms to drive engagement and traffic.
• Designed and implemented multi-platform advertising campaigns, achieving measurable ROI through creative testing and optimisation.
• Utilised SEO optimisation techniques to increase website traffic and user engagement.