About Bianca
English
Native or bilingual
Experience
- Diverse ProjectsMarketing ConsultantMay 2024 - Today (2 years and 1 month)• Implement tailored marketing strategies for entrepreneurs and small businesses, focused on accelerating growth and enhancing digital presence.• Develop and execute comprehensive social media plans across platforms, resulting in increased brand visibility, follower growth, and audience engagement.
- Institute of Management Accountants (IMA)Marketing ManagerJuly 2022 - May 2024 (1 year and 10 months)Amsterdam, Netherlands• Acted as strategic partner for European clients, managing multi-channel campaigns aligned to brand and business goals.• Delivered full-funnel strategies that combined brand awareness with performance marketing, increasing engagement by 25%.• Collaborated across internal teams and sales to develop actionable insights.• Analyzed campaign performance data and translated findings into measurable improvements.• Supported stakeholder engagement and alignment through consultative client support and reporting.
- Institute of Management Accountants (IMA)Marketing SpecialistMay 2021 - July 2022 (1 year and 2 months)Amsterdam, Netherlands• Built the first regional marketing localization function, developing tailored marketing and content plans for 9 European markets.• Directed the European Annual IMA Conference, managing content adaptation, event logistics, guest communication, and post-event reporting.• Monitored KPIs to improve ROI and inform future strategy improvements• Partnered with global marketing to adapt campaigns for local execution, boosting brand visibility by 10% in the DACH region.
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Education
- Communication and PRUniversity of Bucharest2011Communication and PR
- Product Manager CourseSaint-Gobain Glass2014Product Manager Course