Description

Performance Marketing Specialist | ROI-Driven PPC Consultant | Localised PPC Expert

Google Ads • Bing Ads • Amazon Ads • Performance Max • Hotel Ads • Local Service Ads

I’m a results-driven Performance Marketing & PPC Specialist with 11+ years managing $12M+ ad spend across Google Ads, Bing Ads and Amazon Advertising. I build and scale full-funnel PPC that delivers profitable growth—achieving ROAS up to 1300%, ACOS 10–15%, consistent CPA reduction (20–50%), and measurable pipeline impact. Expertise spans eCommerce, hospitality (Hotel Ads, GMB/Maps, Call Ads), healthcare, legal, real estate, solar and BPO, with a strong edge in localised PPC (Google Map Pack, GMB, Local Service Ads) for US, Canada, UK, EU and Gulf markets.

My approach combines algorithm-smart bidding, granular keyword intent mapping, A/B testing, and creative/ad extension optimisation, underpinned by clean tracking (primary: WhatConverts; secondary: GA/GA4 & platform pixels). I routinely improve CTR (+20–35%), CVR (+30–45%), and Quality Score, while lowering CPC (-20–30%) through competitive intelligence, query sculpting and placement controls.

What I deliver:

• Campaign audits & rebuilds (Search, PMax, Display, Video, Shopping, Hotel)

• Local lead-gen engines (Maps/GMB/LSA) with call & form tracking

• Amazon Ads strategy (SP/SB/SD) to 10–15% ACOS where viable

• Landing page & funnel optimisation, feed hygiene, negative mapping

• Transparent dashboards & weekly performance reporting

Tools & Certs: WhatConverts, Google Ads Editor, GA/GA4, Data Studio/Looker, Kenshoo; Google Ads (Search/Display/Video/Shopping) & Microsoft Advertising certified.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Fiora Hotel
Senior Performance Marketing Specialist
DIGITAL AND IT
January 2023 - Today (3 years and 5 months)
Executed strong combinations of Google Map Pack Ads, GMB Ads, Search Ads, Call Ads, Performance Max Ads, and Hotel Ads to drive targeted hotel bookings, maximizing the hotel's brand visibility and enhancing the conversion rate.
Built and executed end-to-end PPC campaigns from scratch, driving hotel reservations through Google Map Pack Ads by using Google My Business (GMB) for both website traffic and direct GMB page bookings (phone calls, lead form submissions, and text inquiries via WhatsApp and SMS).
Developed and optimized Performance Max campaigns by targeting multiple Google channels (Search, Display, YouTube, Gmail) to increase brand awareness and generate high-intent traffic, driving hotel reservations through phone call bookings, direct lead form submissions, and messaging (SMS/WhatsApp).
Ensured consistent visibility of Google Sponsored Ads in both Google Maps' local search results and top positions of Google Paid Search, effectively targeting users actively searching for hotel reservations and bookings.
Managed and optimized Google Hotel Ads by integrating with the internal booking portal to drive direct bookings and hotel reservations, ensuring high quality leads from PPC traffic.
Regularly analyzing & optimizing key PPC metrics as per the latest hotel industry trends, including user demographics, targeted locations, user behavior, and seasonal trends to refine PPC strategies. This data-driven approach regularly refines bids and targeting, ultimately maximizing hotel bookings & reservations across all communication modes like phone calls, lead form submissions, and messaging (SMS/WhatsApp).
Implemented advanced conversion tracking primarily using WhatConverts to capture phone call bookings, lead form submissions, and other hotel reservation types, with secondary tracking via Google Analytics to fine-tune campaign performance and booking outcomes.
Google Ads Performance Marketing PPC
All Star BPO LLC
Senior Performance Marketing Specialist
DIGITAL AND IT
November 2021 - February 2025 (3 years and 3 months)
Led and optimized PPC campaigns for a USA-based marketing
agency across Google Ads, Bing, Amazon, Etsy, and other digital
platforms, driving high-quality leads, sales, and conversions while
achieving up to 400–500% ROAS with a 20–30% CPA reduction
for highly competitive industries (e-commerce, finance,
education) and up to 500–600% ROAS with a 40–50% CPA
reduction for niche markets (local businesses, small-scale B2B).
Held additional charge as Head of Paid Marketing, overseeing and
leading the strategic direction of the advertising department.
Ensured seamless alignment with client goals across digital
platforms, driving significant business growth and ROI
maximization.
Specialized in localized PPC advertising with a strong focus on
Google Map Pack Ads, Google Maps Ads, and Google My Business
(GMB) Ads, driving high-intent traffic and qualified leads.
Successfully ran performance-driven campaigns across Google
Local Business Ads and Local Service Ads to maximize local
visibility and inbound growth for small-to-medium businesses and
local shops across the U.S. and Canadian markets.
Achieved key metric improvements, including a 30% increase in
CTR, 40% boost in CVR, and continuous optimization for CPC,
ROAS, and overall conversion performance, ensuring sustained
growth and profitability.
Conducted A/B testing and utilized data-driven insights to
regularly refine ad creatives, targeting, and landing pages for
consistent performance improvement.
Managed and scaled advertising budgets across multi-account
portfolios to ensure efficient spend and maximum return on
investment.
Collaborated closely with clients to tailor marketing strategies,
providing actionable recommendations and transparent reporting
for long-term success.
Google Ads PPC Reporting Conversion Tracking Paid Marketing Product Research
Code Informatics
Amazon PPC Specialist
DIGITAL AND IT
November 2019 - April 2022 (2 years and 5 months)
Managed 150+ clients across all Amazon Advertising platforms,
including Vendor and Seller Central, overseeing a combined $1M+
in monthly ad spend for enterprise, mid-tier, and emerging
brands.
Acted as main POC and team lead for the offshore PPC team on
behalf of USA Based Amazon Advertising Agency IdeoClick USA ,
overseeing strategy execution, team performance, and client
communication.
Led a team of Amazon PPC specialists, ensuring consistent
campaign quality through structured training, effective task
delegation, and ongoing performance oversight.
Planned and optimized hundreds of campaigns across Sponsored
Products, Sponsored Brands, and Sponsored Display, consistently
striving to achieve ACOS as low as 10–15%, resulting in significant
revenue growth across all client tiers.
Developed launch strategies for 50+ products, including keyword
research, competitive positioning, and budget planning to ensure
profitable scaling.
Collaborated closely with clients to understand their products,
marketing objectives, and digital goals, focusing on paid search,
and delivering regular strategic presentations to drive campaign
success.
Monitored, tracked, and evaluated campaign performance
analytics, based on client KPI targets and baselines.
Planned strategies for Sales, Bids, and ACOS optimization.
Achieved and maintained the lowest possible PPC ACOS by
analyzing advertising reports, bids, and budget allocations.
Conducted weekly and monthly campaign audits to ensure
continuous optimization.
Hands-on experience with Bid Management tools (Kenshoo) and
third-party tracking/reporting tools like Google Data Studio.
PPC Amazon Brand Authorization Google Ads