About Binny
English
Native or bilingual
Experience
- SprinklrContent writerSOFTWARE PUBLISHINGAugust 2024 - December 2024 (4 months)As a freelance SEO content strategist for Sprinklr, I wrote long-form, search-optimised blogs such as Contact Center Customer Journey and Social Media Features. The Contact Center blog ranked number 2 for “contact center customer journey” and won featured snippets, bringing in 5 monthly organic visits with a traffic value of 62 USD. The Social Media Features blog ranked number 11 for “social media feature” and gained several first-page keyword spots. My work used clear storytelling and data-led SEO to grow keyword visibility, raise click-through rates, and build Sprinklr’s authority in martech while helping to bring more qualified leads.
- EnchargeIOContent writerSOCIAL NETWORKSJanuary 2025 - March 2025 (2 months)I wrote SaaS Email Templates for Encharge to target a high-intent keyword in the SaaS niche. The page quickly reached position 5 in search results, capturing 100% of the traffic share for that keyword. It brings in 1 monthly organic visit with a traffic value of 5 USD and strengthens Encharge’s authority in SaaS marketing resources. I used a mix of actionable tips, clear formatting, and keyword-led structure to make the content both easy to find and valuable to readers. This single piece shows how I turn targeted topics into visible, lead-supporting assets for brands.
- hogrContent ManagerRESTAURANTS AND FOOD SERVICEMarch 2021 - May 2024 (3 years and 2 months)I led a team of five, including SEO specialists, to create Investigating Indian Nuts and Seeds: Culinary Uses – A Taste Trip for Hogr. We planned the topic, optimised it for high-volume keywords, and managed the entire process from research to CMS upload. The blog ranked #5 for “cashew Indian” with 3 monthly visits (75% of traffic share) and #8 for “Indian nuts” with 590 monthly searches. I also wrote social media copy to promote the post, ensuring reach beyond search. This project showed how coordinated SEO, content, and promotion can turn niche food topics into traffic-driving assets.
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Education
- Content Marketing CertificateHubSpot AcademyContent Marketing Certificate
- SEO Toolkit CertificateSemrushSEO Toolkit Certificate