Description

I have 5+ years of experience across UX/UI design, product strategy, brand identity, website design, and social marketing campaigns. I hold a Master’s in UX Design (Distinction) from the University of the Arts London, where I developed a strong research-led approach—user interviews, journey mapping, usability testing, and behavioural insights that drive clear product decisions.

I’ve launched my own café, worked on food discovery and cooking experiences, and led branding and digital design for startups and growing businesses. I design with both users and business goals in mind, creating systems that are clear, scalable, and human.

Industry field of expertise

Languages

English
Native or bilingual
Hindi
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Bullring
Freelance UX / Product designer & Brand Designer
April 2025 - Today (1 year and 2 months)
United Kingdom
• ● Designed the brand identity system, tone of voice, and visual language to reflect the company's high-performance ethos and coaching philosophy.
• ● Created wireframes, content structures, and prototypes that clarified navigation and improved clarity around Bullring's offering, collaborating closely with the founder to iteratively refine direction.
• ● Developed branded assets and visual templates for partnership pitches, aligning communication strategy with business goals and audience expectations.
Daedalus Technology (Venture Studio),
Product designer
January 2025 - August 2025 (7 months)
London, UK
• ● Led end-to-end design and research in a fast-paced venture environment. Balanced user needs with business goals, turning ambiguous briefs into clear product direction through journey mapping, storytelling, and feature prioritisation.
• ● Designed multi-stakeholder fintech platforms, translating complex financial and operational workflows into simple, intuitive interfaces using annotated wireframes, IA maps, user flows, and high-fidelity prototypes in Figma.
• ● Collaborated closely with developers, CTO, and venture teams in weekly Agile sprints, ensuring solutions were technically feasible.
• ● Built and evolved scalable design systems, delivering reusable components, consistent patterns, and implementation-ready specifications that improved accuracy and efficiency across web and mobile surfaces.
Cafe Terra
Brand identity and strategy Consultant
October 2025 - Today (8 months)
Lucknow, India
Creating a restaurant identity from scratch, menu creation, customer research and restaurant systems design as well as social presence development.