About Blair
English
Native or bilingual
French
Conversational
Experience
- Sun & Sol Co. AgencyLead CopywriterJune 2023 - Today (3 years)Led brand voice and copy strategy for three brand launches within the highly competitive CPG market. Created high-performing email campaigns: Deko Cocktails (49% open rate, 13.3% CTR), Laelia Tequila (34%), Edenesque (39%). Crafted advertising, social media, and web copy to align with brand identity.
- ALT MLKBrand Copywriter & Content StrategistNovember 2023 - Today (2 years and 7 months)Developed brand messaging, tone of voice, packaging, social, and website copy. Grew Instagram followers by 590% in one year through organic content strategy with minimal content and resources. Conceptualized and launched a football shirt campaign which helped achieve a 2,147% organic reach rate.
- Revolt London: WheyHeyBrand Messaging CopywriterFebruary 2024 - March 2024 (1 month)Worked with Revolt London to write packaging copy and brand tagline for UK-wide launch of WheyHey. Delivered copy under a 48-hour deadline, with first draft finalized with minimal edits.
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Education
- Diploma in Copywriting (QLS Level 4)Blackford Strategy of Content Marketing CourseraDiploma in Copywriting (QLS Level 4)