Brendan Murray

• Develop and execute content marketing strategy for B2B and B2C products, managing content team of in-house writers and designers and freelancers/ agencies

• Cutting edge content ideation, development and delivery across, web, video, podcast, blogs, email, PR, social and copy designed to drive leads and brand awareness

• Content team management including CRM, design, writers, freelance resources and marketing ops

• Grow existing outbound B2C content strategy and tactical plan

• Build inbound B2B demand generation strategy using HubSpot funnel across awareness, consideration and decision to develop MQL and deliver SQLs

• Develop and execute account-based management (ABM) strategy with 1:1, 1 :few and 1 :many content across buyer groups

• Content QA through daily reviews, proofreading and editing text, building best practice through iterative progress towards high/mature editorial standard

• Thought leadership within the content and marketing team from MVP to best in class content suites

• Agency management

• Content team development and stakeholder education through demos, workshops, guides and 1-2-1s

• Close collaboration with customer service, product, sales and compliance teams as well as acquisition and business intelligence within the marketing department

• Customer-led, agile content methodology including persona development, SEO keyword-driven problem solving, surveys and client user story requirement gathering

• Tone of voice and style gatekeeping

• Driving organic growth opportunities and acting as scientific lead for proposals and pitches

• PR and external communications management – press releases, thought leadership, awards, commentary, op-eds, messaging - including managing agency and one internal comms manager

• Daily, weekly, monthly reporting and analytics across HubSpot, Google Analytics, Mixpanel, YouTube and social platforms

Fintech Group – global B2C, B2B, B2B2B and B2B2C, domestic and cross border payments technology and international money transfer platform with offices in Ireland, UK, Singapore, Hong Kong, USA, China and Australia.

• Responsible for product delivery on innovative blockchain international trade platform (PaaS)

• Managing team of 20 developers (five squads across Netherlands, India and Dublin) a scrum master, two product owners, product analyst, two UX designers, and eight testers (functional and automated)

• Backlog and roadmap development and management

• Vendor management - IBM

• Stakeholder and shareholder engagement

• Customer insights (qualitative and quantitive)

• Design thinking and problem solving

• Business casing and prioritisation We.Trade is a cutting edge smart contracting platform, facilitating businesses and banks across Europe to collaborate and create a transparent & secure environment for international trade transactions. The platform simplifies the trade finance processes by digitalising the management, tracking and security of domestic and international trade transactions utilising distributed ledger technology and smart contracts. It was the first commercially launched blockchain-based trade platform for banks and their commercial clients in Europe.