Bridie Wilkinson, Content Strategist, Manager and Writer

I’m a content strategist – which is sort of a hybrid between an editor, a marketer and a creative.

I work with brands and organisations to help them think strategically and holistically about their content. My work involves lots of different parts, from writing to research to problem solving.

This could look like:

– developing cohesive content strategies that cover tone of voice, brand pillars and best practice

– coming up with original creative concepts for campaigns, products and platforms

– creating incisive copy and content for websites, emails, social media and marketing materials that is accessible and engaging

– advising on SEO and UX improvements through strategy, audits, wireframes and content writing

– managing teams to deliver on large scale and time-conscious content projects

I work alone, but I'm also part of a creative micro-agency, Latterly, focused on design and content with storytelling at its heart.

Latterly

Content Strategist/Director

DIGITAL & IT

September 2021 - Today (3 years and 8 months)

Latterly is a creative micro-agency that specialises in incisive and characterful design and content, driven by independent, strategic thinking. We've worked for clients across a variety of sectors, including Marie Curie, National Education Union, Amnesty International UK, Hyatt Hotels and more.

Content marketing Brand content Copywriting Social media SEO UX Writing CMS

Dear Damsels

Director

PUBLISHING

January 2016 - Today (9 years and 4 months)

Dear Damsels is a publishing platform and community for women writers. We publish empowering collections of fiction, non-fiction and poetry, while our online community supports and encourages women with an interest in writing through free and inclusive submission opportunities. We have four paperback publications, one of which featured in the Guardian’s Best Books of 2021 and another awarded financial support from Arts Council England.

Editorial strategy Editorial Marketing Copywriting

Breast Cancer Now

Digital Content Manager

MEDICAL

September 2019 - September 2021 (2 years)

I managed the Content team and oversaw the content of Breast Cancer Now's website, microsites and apps, assisting in the development, optimisation and designed of content.

I led on the charity's content strategy and focused on user experience, content design and research-based solutions for content gaps and problems. This involved working across the charity providing insight and leadership on subsequent content work and strategies across our key campaigns, fundraising products, corporate partners and projects.

UX Writing Content marketing Webmarketing strategy User Research Copywriting

Bachelor of Arts

University of East Anglia

2014

Bachelor of Arts (BA), English Literature

2 A Grade A Levels in Art and History, A in English Literature, Extended Project Qualification in Creative Writing and Research, A Grade

Fortismere School

2011

2 A Grade A Levels in Art and History, A in English Literature, Extended Project Qualification in Creative Writing and Research, A Grade