Description

I’m a multidisciplinary designer with 6+ years experience, passionate about transforming ideas into tangible reality. Based in NYC, I currently work as a Packaging & Industrial Designer at Baron & Baron. My focus is in the beauty and fashion industries, where I've collaborated with renowned brands like Zara, Nars, Estée Lauder Companies, Kate Spade, Calvin Klein, Trussardi, and more.

I specialize in turning ideas into purposeful, sustainable, and visually compelling solutions by way of packaging, graphic and industrial design, as well as visual merchandising and displays. I have proficient knowledge of materials, manufacturing, and printing techniques, with a strong track record of collaboration and innovation in fast-paced environments. When faced with a challenge, I use my creativity, curiosity and intuition to find innovative solutions.

Some of my work can be seen at

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

New York (up to 50km)

baron & baron
packaging & industrial designer
FASHION AND COSMETICS
January 2023 - Today (3 years and 5 months)
New York, NY, USA
• convert ideas into meaningful design solutions for clients such as Zara, Nars, Pandora, Coach, Trussardi and more
• develop projects from concept to completion and review vendor samples for production
• maintain brand consistency throughout programs, organize files and create print-ready dielines
• model and render packaging, vm windows, and in-store displays for production, presentations and social media
• conduct market research and trend analysis to inform design decisions and material selection
Packaging Brand content Graphic Design Adobe Creative Suite industrial designer
kate spade new york
freelance packaging designer
April 2022 - August 2022 (4 months)
New York, NY, USA
• collaborated with Senior Art Director to design packaging in accordance with brand strategy and launch schedules, including POS retail packaging
• oversaw trim and package design for seasonal programs, new initiatives, licensed categories, collabs, and gwp
• updated tech & jewelry packaging to align with new brand identity
• identified and researched opportunities for packaging improvements
• reviewed factory drawdowns for approval, provided feedback when needed and built physical prototypes
Brand content Packaging Print graphic Graphic Design Communication
enchanté accessories
packaging designer
June 2021 - March 2022 (9 months)
New York, NY, USA
• created patterns, graphics, and dielines for hair and jewelry accessories to be sold in stores; Ulta, Hot Topic, Ross
• product development and design for baby, kids, and women's accessories
• managed order preparation and shipping to international factories and clients
• collaborated with the Art Director to craft facepapers, tags, and artwork in order to attract target consumer