About Bruna
English
Native or bilingual
Portuguese
Native or bilingual
Italian
Basic
Experience
- Pierce MediaPaid Media ManagerApril 2025 - Today (1 year and 2 months)Dublin, Ireland
- Lead paid media operations and strategy for key clients TUI (travel) and MCD (entertainment & music events).
- Manage campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, and Reddit (basic).
- Conduct weekly performance meetings with clients, presenting results, insights, and recommendations.
- Optimise campaigns daily, ensuring efficient budget allocation and KPI achievement.
- Key Industries: Travel, Entertainment Clients: TUI And MCD
- DrivenCX, RemoteDigital Media SpecialistOctober 2023 - December 2024 (1 year and 2 months)Curitiba, PR, Brazil
- Implemented and optimised campaigns on Meta, Google Ads, TikTok, DV360 (basic), Pinterest, Bing, Kabum, and Amazon Ads.
- Designed monthlytactical and strategic media plans for B2B and B2C e-commerce.
- Conducted client performance reviews and developed strategic recommendations.
- Applied basic automation with Supermetrics and Google Sheets for monitoring.
- Achievements: ROAS 1000 during Black Friday (Retail Media), annual revenue target reached 3 months early, ROAS 14 in a new B2B account within 2 months.
- Retail, Technology, Gaming
- I-cherryDigital Media AnalystApril 2022 - October 2023 (1 year and 6 months)Curitiba, PR, Brazil
- Created e-commerce and brand media plans and executed campaigns on Meta, Google Ads, TikTok, DV360 (basic), Pinterest, and Bing.
- Analysed weekly results, ran performance reviews with clients, and suggested optimisations.
- Collaborated in Agile (Scrum) planning sessions to align media processes.
- Key Industries: Travel, Beauty & Cosmetics, Automotive
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Education
- Bachelor's Degree in AdvertisingPontifical Catholic University of Paraná (PUCPR)2023Bachelor's Degree in Advertising
- Paid Media Analyst trainingEFAMAPPaid Media Analyst training