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Malt Strategy
Brune DeyrailBD

Brune Deyrail

Customer Success & CRM Consultant | Retention

€200/day
Mexico City, MX
3-7 years
Lifecycle Strategy
Segmentation
Agile CRM
KPI ownership
Cross-functional

Average response time: 1 hour

About Brune

I help SaaS and digital businesses improve retention and customer lifetime value through structured Customer Success strategies and CRM optimization.
I design and optimize end-to-end customer journeys — from onboarding to renewal — using HubSpot, Intercom, and Salesforce. My work focuses on lifecycle automation, segmentation, and proactive churn prevention, always driven by data and measurable impact.
Banking and Financial Services
E-commerce
Environmental and Sustainable Development
Food and Beverage
Large Retailers

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Portuguese

    Basic

Remote only
Primarily works remotely

Experience

  • What's in my fridge
    Personal Project
    RESTAURANTS AND FOOD SERVICE
    September 2025 - Today (9 months)
    Mexico City, Mexico
    - Design an AI-powered cooking app that turns fridge photos into fast, pantry-aware recipes.
    - Define the product and UX scope end to end, from MVP features to user flows and
    progressive sign-in.
    - Build a scalable recipe system using AI prompts and modular flavor logic to generate recipes.
    Figma Notion lovable artificial intelligence Segmentation
  • Klar (Fintech)
    Performance Marketing Expert
    TECH
    December 2024 - Today (1 year and 6 months)
    Mexico City, CDMX, Mexico
    - Manage paid acquisition channels with a $1M monthly budget (Facebook, Google, TikTok)
    - Monitor and optimize ad campaigns
    - Build reports and supported campaign planning
    - Conduct continuous testing to iterate on strategies
    metabase KPI ownership Cross-functional Notion Looker Studio
  • YEMA (Organic Supermarket)
    CRM & E-commerce Specialist
    E-COMMERCE
    March 2022 - December 2024 (2 years and 9 months)
    Mexico City, CDMX, Mexico
    - Own key stages of the customer lifecycle: onboarding, retention, and reactivation.
    - Analyze user behavior to identify friction points across the e-commerce journey.
    - Design segmentation logic and automated flows used as scalable product features.
    - Collaborate with Tech and Operations to improve UX, catalog structure, and checkout experience.
    - Define KPIs and success metrics to measure lifecycle and product impact.
    Segmentation Lifecycle Strategy KPI ownership Agile CRM Microsoft Excel
Check out Brune's experience

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Education

  • Master's degree in management
    ESCP BUSINESS SCHOOL
    2021
    Master's degree in management - Customer Sales & International Marketing
  • Licence
    LYCEE SAINTE-MARIE
    2017
    Classe préparatoire preparing competitive exams for entrance to Top Business Schools

Skill set

Hubspot
Intercom
Microsoft Excel
Looker Studio
Figma
Database administration
Notion
Atlassian JIRA
metabase
Google Analytics
Salesforce

Categories