About Bruno
• Product Designer with 12+ years of experience across fintech, SaaS, enterprise and consumer products.
• Focused on product decisions, trade-offs and complex systems.
• Shaping product direction and designing flows for high-complexity environments.
• Aligning design decisions with engineering and business constraints.
• Pragmatic by default, structured by choice.
My work blends clarity, strategy and technical depth, supported by a background in front-end development and close collaboration with product and engineering teams.
Portuguese
Native or bilingual
English
Fluent
Can work on-site
Milton Keynes (up to 50km), London (up to 50km)
Experience
- Zuno TechSenior Product DesignerENERGY AND UTILITIESMay 2025 - Today (1 year and 1 month)London, United Kingdom
- Led the design of the onboarding and tariff sign-up flow, defining the initial experience that boosted sales and subscription growth following product launch, validating the design decisions and reinforcing user trust in the platform.
- Drove end-to-end design initiatives for onboarding and subscription workflows, improving clarity and trust during plan selection and helping users make informed decisions based on factual data.
- Facilitated alignment between product, design, and engineering on user needs and priorities.
- Ikigai DigitalSenior Product DesignerDIGITAL AND ITJuly 2024 - January 2025 (6 months)Cairo, Egypt
- Contributed to product strategy by translating research findings and user insights into design recommendations that supported localised decisions for emerging markets.
- Strengthened collaboration between design and engineering, reducing friction and improving delivery alignment.
- Scaled the design system across multiple verticals, improving design consistency and delivery speed, while enabling designers and developers to work more efficiently across teams.
- Shell UKSenior Product DesignerENERGY AND UTILITIESJune 2023 - July 2024 (1 year and 1 month)London, United Kingdom
- Shaped key aspects of the UX direction for a SaaS platform in subsurface exploration and field development, establishing standards that reduced rework and strengthened technical decision-making across multidisciplinary teams.
- Uncovered and clarified the core user and operational problems in a highly technical subsurface domain, aligning product, engineering and specialist teams around a shared understanding that shaped roadmap direction.
- Mentored junior designers while elevating research, synthesis and facilitation practices, promoting better design practices and design influence across squads.
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Education
- Bachelor Communications, Marketing and AdvertisingMethodist University of Piracicaba2008This degree provided me with a strong foundation in communication theory and practices, with a specific focus on advertising and media-related disciplines. Throughout my studies, I gained valuable insights into the dynamics of marketing, branding, and effective message dissemination across various media channels. This educational background has equipped me with a strategic understanding of how to connect with and influence audiences, a skill set that I apply to create compelling narratives and engaging content in my professional efforts.
Certifications
- The Ultimate Guide to Usability and User ExperienceUdemy (Dr David Travis)2021
- Product DesignExperience Haus2019