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About Cal

I help organisations build sustainable growth through strategic wellbeing programmes, talent strategies that actually retain people, and market positioning that creates genuine differentiation.

Most businesses know they need to care for their people, attract better talent, and stand out - but struggle to connect these priorities to commercial outcomes. That's where I come in.

As Head of Growth for an organisational development consultancy and a specialist recruitment firm, I bring both strategic insight and implementation experience. My teams have developed wellbeing programmes that improve performance, designed talent strategies informed by recruitment frontline data, and helped service businesses sharpen their positioning in competitive markets.

What sets me apart:

I don't just recommend frameworks, I actively test them. I curate the best research across organisational psychology, talent dynamics, and future work models, then translate it into solutions that fit your specific context. No cookie-cutter approaches, no hustle culture, no quick fixes that create new problems.

Typical projects:

- Wellbeing strategy development and implementation
- Talent attraction, retention and employer brand programmes
- Strategic research and organisational insights
- Growth strategy for professional services firms
- Market positioning and differentiation workshops
- Culture and performance diagnostics

I work best with service businesses, education sector organisations, and companies in commercial property or flexible workspace who value evidence over hype, and sustainable results over short-term wins.

If you're looking for strategic partnership rather than just another consultant, let's talk.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Unlock Potential
    Partner | CGO
    HEALTH AND WELLNESS
    January 2025 - Today (1 year and 5 months)
    London, UK
    We blend therapeutic depth with organisational consultancy - supporting leadership alignment, cultural change, and employee wellbeing. With a focus on human connection as the catalyst for organisational change, we help businesses translate personal growth into system-wide transformation.

    Research & advisory: Providing strategic insight to board level committees, utilising cross-sector quantitative and qualitative research methods to produce evidence-based narratives. Equipping leaders to make decision-driven decisions.
    Organisational wellbeing & performance consulting Strategic research & insights Brand content Workforce wellbeing
  • Amarval Partners
    Strategic Advisor
    HUMAN RESOURCES
    January 2021 - October 2025 (4 years and 9 months)
    London, UK
    Designed and implemented startup branding and marketing systems. Built the compliance and operational systems for a recruitment agency. As an ongoing Strategic Advisor, helped the company scale from £0 to £1m+ revenue in less than 3 years.

    Currently: Developing strategic partnerships, building market presence in specialist sectors, growing the team, and expanding into new markets. The role combines executive search delivery with platform design for our partners and operational strategy.
    Go-to-market strategy Brand content Talent acquisition & retention strategy Executive Search
  • Cal Ingram
    Independent Consultant
    January 2020 - January 2025 (5 years)
    London, UK
    Worked with service businesses on branding, organisational design and growth strategy. Began to develop what became the Designing Value framework through this practice.

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Education

  • Qualified Teacher Status Registered Teacher
    Qualified Teacher Status Registered Teacher
  • Graduate Diploma in Education (Secondary)
    The University of Notre Dame Australia
    2010
    Graduate Diploma in Education (Secondary)

Skill set

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