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Malt Strategy
Callan StricklandCS

Callan Strickland

CRM, Email Marketing & Retention Specialist

€550/day
Berlin, DE
3-7 years
Email marketing
Customer Loyalty/ Retention
Copywriting
Klaviyo
Marketing Automation

Average response time: 1 hour

About Callan

Freelance Klaviyo specialist with 14+ years in digital marketing and CRM. I own email accounts end-to-end: strategy, flows, copy, segmentation, and reporting. I have grown email revenue from 3% to 25% of total revenue share and delivered 300% increases in attributable revenue through lifecycle optimisation.

I work with ecommerce and DTC brands, communicate proactively, and use AI tools daily to work smarter and faster.

  • English

    Native or bilingual

  • German

    Basic

  • French

    Basic

Can work on-site
Berlin (up to 50km)

Experience

  • Vie Sociale
    Digital Marketing Consultant
    January 2026 - Today (5 months)
    Berlin, Germany
    • ● Designing and implementing an Instagram content strategy for a Berlin-based small business, aligning creative direction with brand objectives and organic growth targets.
    • ● Managing end-to-end content creation, including professional photography, editorial planning, and publishing workflows.
    • ● Tracking audience engagement and retention metrics, iterating on strategy based on data insights to improve organic reach and reduce audience churn.
    Social media Photography Project Management Data analysis
  • Up Space
    Project Management with AI
    September 2025 - December 2025 (3 months)
    Berlin, Germany
    • ● Gained hands-on project management experience by leading digital and AI-driven initiatives from concept to delivery using Agile and hybrid methodologies.
    • ● Spearheaded an independent capstone project to enhance the digital marketing and customer lifecycle strategy of a Berlin-based bespoke jewelry brand, applying AI analytics, automation, and data-driven insights to improve engagement and conversion.
    • ● Leveraged advanced AI tools for performance tracking, forecasting, and workflow optimisation, integrating these technologies into core project processes.
    Project Management artificial intelligence
  • X-BIONIC
    Email Marketing & Retention Manager
    October 2023 - July 2025 (1 year and 9 months)
    Berlin, Germany
    • ● Directed the end-to-end planning and execution of email marketing campaigns, overseeing lifecycle strategy, segmentation, content development, and automation workflows.
    • ● Drove a 22% uplift in customer engagement and grew email-driven revenue share from 3% to 25% through data-led optimisation, retention-focused lifecycle campaigns, and LTV-driven audience segmentation.
    • ● Managed cross-functional collaboration with design, product, and analytics teams to align marketing initiatives with brand objectives.
    • ● Introduced continuous A/B testing frameworks, improving open and click-through rates across all customer segments throughout the funnel.
    • ● Applied Agile methodologies to streamline campaign delivery timelines and reporting cycles.
    Email marketing Marketing Automation Customer Loyalty/ Retention Klaviyo
Check out Callan's experience

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Education

  • Master's of Business Administration
    Lazaridis School of Business & Economics
    2020
    Master's of Business Administration
  • Bachelor of Arts
    Wilfrid Laurier University
    2013
    Bachelor of Arts
Check out Callan's education

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