Description

My name is Callum Conway, I’m a Content and UX Writer with over three years’ experience connecting users in both B2B and B2C markets. Previously part of a fintech team in Berlin, I specialised in transforming complex products into clear, engaging journeys for millions of users worldwide.

With a BA in English Literature and an MA in Creative Writing, I craft engaging and purposeful writing to every project.

My services include:

• UX Writing and Microcopy: Clear, concise text that guides users and builds trust from end to end.

• Content Design: Structuring content alongside Product Designers for clarity and usability, from wireframes to final UI copy.

• B2B Content: White papers, product documentation, case studies, and marketing assets that speak to professional audiences.

• B2C Copywriting: Creative, engaging copy for landing pages, emails, and product storytelling that resonates emotionally.

• Tone of Voice: Crafting and adhering to guidelines that ensure consistency across channels.

• Editing & Proofreading: Polishing content for clarity, correctness, and brand alignment.

Industry field of expertise

Languages

English
Native or bilingual
German
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

SumUp
Content Editor and UX Writer
TECH
February 2021 - February 2023 (2 years)
Berlin, Germany
User Interface Design · Copywriting · Advertising · Product Writing · Customer Journeys · User Journeys · Search Engine Optimization (SEO) · Branding · Wireframing · User Experience (UX) · User Experience Writing · User Behavior · Tone of Voice · Search Engine Marketing (SEM) · Branding & Identity · Microcopy · Stakeholder Management
SumUp
Content Assistant
TECH
November 2020 - February 2021 (3 months)
Berlin, Germany
Copywriting · Advertising · SEO Copywriting · Content Strategy · Customer Journeys · Contentful · User Journeys · Search Engine Optimization (SEO) · Blog Marketing · B2B Marketing · Product Marketing · Writing · Tone of Voice · Search Engine Marketing (SEM) · Branding & Identity · Content Management
SumUp
Content and Social Media Associate - Employer Brand
TECH
March 2020 - November 2020 (8 months)
Berlin, Germany
Copywriting · Advertising · Content Strategy · Customer Journeys · Employer Branding · Medium · User Journeys · Search Engine Optimization (SEO) · Social Media Marketing · Transcribing · B2B Marketing · Writing · Tone of Voice · Content Writing · Copy Editing · Search Engine Marketing (SEM) · Branding & Identity · Customer Experience · Internal Communications