About Camila
Spanish
Native or bilingual
English
Native or bilingual
Experience
- JEEVES INC.VP of Strategy and OperationsTECHJuly 2023 - Today (2 years and 11 months)• • Lead Strategy & Operations across four functions: Strategy, Central Operations, Customer Support, and KYC/Onboarding• • Built and scaled the company's Strategy function, defining ICP, GTM strategy, and multi-year growth roadmap• • Led cross-functional initiatives including banking license approvals (Mexico & Brazil), launch of cross-border payments (traditional and stablecoin-backed), and SaaS membership program deployment• • Designed monetization initiatives that increased total contribution profit by 40%• • Led global Customer Support operations (CSAT 4.65) and deployed AI automation resolving ~40% of tickets• • Built AI-enabled operational systems to support 5X company growth without expanding the Operations team
- ALUX MANAGEMENTPresident & FounderApril 2021 - Today (5 years and 2 months)United States• • Led M&A and investment strategy across multiple industries, including a $15M avocado plant acquisition, a $10M bottling plant divestment, and a $75M Best Western hotel development project• • Developed a business plan, proforma, and investor packages for a 10M m² multi-purpose tourism development• • Fractional CFO for 10 months at CPG (juice brand) with $25M sales across 14,000+ U.S. retail points, leading FP&A and supplier negotiations• • Conducted market sizing and voice of the customer analysis for the commercial due diligence of leading ERP SaaS target in ANZ (est. $250M EV) top 2 P.E. fund
- MERCADO LIBRE (NASDAQ: MELI)Sr Manager Online Payments and Business PlanningMarch 2019 - April 2021 (2 years and 1 month)Mexico City, CDMX, Mexico• • Owned a $700M P&L, driving 140% YoY growth (4x industry average)• • Implemented monetization strategy, vendor negotiations (30% cost savings), and sales incentive redesign• • Led strategic planning for the Fintech BU, coordinating quarterly business reviews for MELI's C-level executives• • Raised portfolio's avg. selling price by 64% by shifting go-to-market strategy to address most profitable customer and partner segments• • Partnered with Technology teams to enhance customer experience, driving a 9% conversion lift (+5pp) and a 10pt NPS improvement (40 to 50)• • Scaled team from 6 to 18, integrating data science and analytical capabilities to enhance performance and strategic decision-making
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Education
- Master in Public AdministrationHARVARD UNIVERSITY, John F. Kennedy School of Government2015Master in Public Administration
- Bachelor of EconomicsPONTIFICIA UNIVERSIDAD CATÓLICA MADRE Y MAESTRA2011Bachelor of Economics
Certifications
- Applied Generative AI SpecializationPurdue University2026