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Camila FernandezCF

Camila Fernandez

Strategy, GTM, Due Diligence Consultant

€1,000/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

About Camila

Strategy and operations consultant with 10+ years of experience helping companies scale, improve profitability, and execute complex transformation initiatives across fintech, private equity, consumer goods, retail, and infrastructure. Former Bain & Company Manager and current Director of Strategy & Operations at a global fintech, with experience leading growth strategy, commercial due diligence, operational excellence, GTM design, PMO, and cross-functional execution.

I have led projects ranging from M&A strategy and investment evaluations to international expansion, pricing optimization, digital transformation, customer journey redesign, and large-scale operational turnarounds. Recent work includes fintech monetization and product launches, a $15M acquisition in the food sector, a $75M hospitality development, ERP SaaS commercial due diligence for a PE fund, and fractional CFO support for a U.S. consumer brand.

Clients typically bring me in when they need a structured problem solver who can move from strategy into execution, align senior stakeholders, and deliver measurable business impact. Comfortable working with founders, PE funds, corporates, and high-growth scale-ups across the Americas and Europe.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Amsterdam (up to 20km)

Experience

  • JEEVES INC.
    VP of Strategy and Operations
    TECH
    July 2023 - Today (2 years and 11 months)
    • • Lead Strategy & Operations across four functions: Strategy, Central Operations, Customer Support, and KYC/Onboarding
    • • Built and scaled the company's Strategy function, defining ICP, GTM strategy, and multi-year growth roadmap
    • • Led cross-functional initiatives including banking license approvals (Mexico & Brazil), launch of cross-border payments (traditional and stablecoin-backed), and SaaS membership program deployment
    • • Designed monetization initiatives that increased total contribution profit by 40%
    • • Led global Customer Support operations (CSAT 4.65) and deployed AI automation resolving ~40% of tickets
    • • Built AI-enabled operational systems to support 5X company growth without expanding the Operations team
    Fintech AI Automation Compliance customer service Corporate strategy
  • ALUX MANAGEMENT
    President & Founder
    April 2021 - Today (5 years and 2 months)
    United States
    • • Led M&A and investment strategy across multiple industries, including a $15M avocado plant acquisition, a $10M bottling plant divestment, and a $75M Best Western hotel development project
    • • Developed a business plan, proforma, and investor packages for a 10M m² multi-purpose tourism development
    • • Fractional CFO for 10 months at CPG (juice brand) with $25M sales across 14,000+ U.S. retail points, leading FP&A and supplier negotiations
    • • Conducted market sizing and voice of the customer analysis for the commercial due diligence of leading ERP SaaS target in ANZ (est. $250M EV) top 2 P.E. fund
  • MERCADO LIBRE (NASDAQ: MELI)
    Sr Manager Online Payments and Business Planning
    March 2019 - April 2021 (2 years and 1 month)
    Mexico City, CDMX, Mexico
    • • Owned a $700M P&L, driving 140% YoY growth (4x industry average)
    • • Implemented monetization strategy, vendor negotiations (30% cost savings), and sales incentive redesign
    • • Led strategic planning for the Fintech BU, coordinating quarterly business reviews for MELI's C-level executives
    • • Raised portfolio's avg. selling price by 64% by shifting go-to-market strategy to address most profitable customer and partner segments
    • • Partnered with Technology teams to enhance customer experience, driving a 9% conversion lift (+5pp) and a 10pt NPS improvement (40 to 50)
    • • Scaled team from 6 to 18, integrating data science and analytical capabilities to enhance performance and strategic decision-making

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Education

  • Master in Public Administration
    HARVARD UNIVERSITY, John F. Kennedy School of Government
    2015
    Master in Public Administration
  • Bachelor of Economics
    PONTIFICIA UNIVERSIDAD CATÓLICA MADRE Y MAESTRA
    2011
    Bachelor of Economics

Certifications

  • Applied Generative AI Specialization
    Purdue University
    2026
    AI Automation artificial intelligence AI Agent

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