About Campara Rozina
Fractional Head of Marketing | Principal Brand Strategist
Operating through Resonancia Strategies, I take a limited number of fractional and interim leadership engagements (8–16 hrs/week), remote across EU, UK, and US time zones.
I bridge brand strategy with performance and content execution. I help founders and internal teams build predictable growth engines as acquisition costs rise and AI reshapes discovery. 10+ years building brand, social, and growth programs across New York City and Europe, with transatlantic GTM experience.
Core expertise: Growth marketing and performance marketing (Meta, TikTok, Pinterest, LinkedIn), paid social direction, budget allocation, creative testing, A/B testing, experimentation, CRO and funnel optimization (CPA, CAC, LTV, ROI). Content marketing and social media strategy, thought leadership, creator and community direction. Search and social search (SEO, TikTok/Instagram search) plus GEO for AI-era discoverability, entity authority, and LLM visibility (ChatGPT, Perplexity).
Selected proof: led 15+ cross-functional team across a 28+ brand portfolio; managed $2M+ annual media spend; ~300% ROAS on key accounts; ~25% CPA reduction; 95% client retention. Industry credibility: AIVA juror (w3, Davey, Communicator Awards) and American Social and Digital Campaign Awards.
Keywords: Fractional Head of Marketing, Interim Marketing Lead, Growth Marketing, Performance Marketing, Paid Social, Content Marketing, Social Media Strategy, SEO, GEO, GTM, Product Marketing.
Rate: €750/day. Monthly retainers and long-term fractional engagements quoted based on scope and availability.
Dutch
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Resonancia StrategiesFounder & Principal Strategist (Fractional Head of Marketing)May 2025 - Today (1 year and 1 month)● Lead fractional marketing engagements for venture-backed founders across EU and US. Diagnose positioning and GTM gaps, define priorities, and establish an execution cadence across paid acquisition, lifecycle, content, and web.● Build measurement and decision systems: KPI frameworks, reporting dashboards, and test roadmaps to improve marketing efficiency (CAC/LTV) and stakeholder alignment.● Develop GEO and entity authority programs to improve brand citation readiness across AI discovery environments and traditional search.● Run the 4-week ENTITY Sprint: high-stakes rebranding and messaging systems to strengthen category authority, pricing power, and valuation narrative.
- QNY CreativeHead of Social Marketing Department (Director, Social Strategy; promoted from Manager)November 2020 - April 2025 (4 years and 5 months)New York, NY, USA● Owned strategy and performance for the agency's highest-revenue portfolio (28+ CPG and hospitality accounts); managed $2M+ annual media spend across Meta, TikTok, and Pinterest.● Built and led a cross-functional team of 15+ (paid media, creative, copy, analytics); reduced CPA by 25% and delivered ~300% average ROAS through testing and iteration.● Orchestrated 360-degree channel plans integrating paid and organic social, content, and email; improved decision-making through reporting, dashboards, and stakeholder workshops.● Increased client retention to 95% by evolving the department from execution to senior advisory; recognized with American Social & Digital Campaign Awards (2022, 2023) and American Graphic Design Awards (2021, 2022).
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Education
- Bachelor of Fine Arts (BFA)Willem de Kooning Academy2020Bachelor of Fine Arts (BFA)
- Associate Degree (Graphic Design & Communication)Grafisch Lyceum Rotterdam2014Associate Degree (Graphic Design & Communication)
Certifications
- TikTok Academy: Media Buying CertificationTikTok Academy
- Content Marketing CertificationHubSpot Academy