Carlos C.

Leader in targeted activation solutions, Catalina deploys ultra-personalized messages on entire purchasing journey, on mobile, web or physical store.

Thanks to the analysis of purchasing behavior (3.8 billion baskets, 15 billion transactions and 49 million loyalty cards each year) in mass distribution, Catalina personalizes in real time the most relevant message for each shopper.

Personalized and supported by robust AI/ML models, campaigns are measured and optimized continuously, in order to deliver the strongest marketing impact at the best ROI.

In this context, I lead a variety of mobile, Web and API's omnichannel products to engage retailers and brands’ most valuable shoppers with personalized offers to conversion to Own&Operated solution (Coupon Network), gamification (PromoGaming), audience extension (Carrefour, System U, Intermarché, Monoprix), Coupons Partnership (iGraal, TF1 Conso, Wind3, Edeka, Shopfully, EBuyClub, Envie de plus) & digital transformation.

o Product Strategy

• Defining new omnichannel value propositions for new emerging customers (mobile applications, websites, and API web services) and traduce them in Product Roadmap.

• Lead monthly IT/Analytics/Products sessions to prioritize digital roadmap.

o Product Discovery

• UX anaytics and research, AB testing, UI prototyping and privacy designing (Figma, Adobe), Flow design and personae description

o Product Delivery

• Global orchestration of the projects with UX/UI designer, QA team, Data Science Team, Dev, Legal & Security, DPO and GDPR compliance, IT team

• Digital platform development in SCRUM KANBAN agile mode with consistency between other projects scalability approach based on the roadmap priorities.

• Product Owner of 'Coupon Network' Web & Mobile application (1Mio download, 4.7 rating)

o Contribute to the company success

• Manage product owner internship

• Coach and knowledge sharing with contractors

• Guarantor of the scalability approach of all projects that impacts the platform

o Contribute in roadmap definition for the Digital Workplace initiatives in line with the Group's strategy

o International projects management (France, Germany, India) for the deployment of a "réservation de salle de réunion " application, Cisco Jabber communication tools, mobile printing, employee mobile applications securisation (Good Dynamics )

o Management and monitoring of KPIs: timing compliance, budgets and specifications, optimization of costs and performance

Understanding of the UCITS business and sales (NAV, net assets, performance, regulatory issues, UCIT IV directive, etc.), Natixis Asset Management's Web / Mobile for the creation / redesign / evolution of websites, intranets, extranets and mobile applications (iOS and Android) including the interfacing of management data, accounting and documentary databases from the IS.

1/ Creation of 6 iPhone / iPad / Android "OPCVM" applications for the Banque Populaire banks and "Gestion d'actifs" for Natixis Asset Management (500k€)

2/ Creation of sites www.seeyond.fr, www.mirova.com, www.nam.natixis.com, www.placementsfinanciers.banquepopulaire.fr

3/ Websites factory creation for Caisse d'Epargne and Banque Populaire (GSM space, CNP Extranet, GlobalNet, etc.)

o Structuring the global vision & strategy with the definition of action scenarios, establishing the annual roadmap and associated budget (600K€)

o Needs analysis with the business, write functional specifications for Call for Tender, reading and selection of proposed projects, interviews, choice of service provide, price negotiation and contractualization

o Coordination and animation of design workshops (workshop: design, prototyping, ergonomics and design, functional aspects)

o Coordination between Communication teams (6 people), MOE (internal: 4 people), external service providers (3 companies) and operations teams (2 people)

o Monitoring of service provider : developments, planning and budgets, analysis of bugs, definition of the correction plan

o Animation of project committees and steering committees

o Business alerts and implementation of corrective actions

o Implementation and evolution of product and API content WebServices (JSON)

o Allotment of deliveries (AGILE methodology), UAT testing and follow-up of business testing

o Publishing of applications publications on the Appstore / Google Play store (releases) o Writing user guides for the business client

o Training and assistance to users of CMS sites