About Carlos
I’m currently open to freelance collaborations where technology, data, and creativity converge to deliver results.
With a strong focus on Salesforce Marketing Cloud and Data Cloud, I help companies design and optimise data-driven customer experiences, from strategy to technical execution, while also supporting integrations and processes across Sales Cloud and Service Cloud when needed.
What I bring to the table:
Full implementation and administration of Marketing Cloud, with advanced use of AMPscript, SQL, and Journey Builder
AI-enhanced automations and dynamic content to personalise communications and boost campaign performance
Data Cloud activations that unify fragmented customer data for smarter segmentation and decisioning
CRM and system integration (Salesforce core clouds, external APIs, eCommerce, loyalty, etc.)
Strategic consultancy to evolve use cases, ensure scalability, and maximise platform ROI
Training for internal teams (both operational and certification-oriented: Email Specialist, Consultant, Admin, Developer)
I work alongside a specialised technical team, enabling me to take on complex projects with agility, whether it's building a new digital ecosystem from scratch or optimising an existing setup.
With 8+ years of experience leading Salesforce projects for major clients in banking, retail, pharma, and insurance, I’m currently supporting Decathlon Spain as a technical consultant, delivering advanced Marketing Cloud and Data Cloud solutions.
Salesforce Certified:
Marketing Cloud Consultant
Marketing Cloud Email Specialist
Marketing Cloud Developer
Master’s in Digital Business – ICEMD/ESIC
Let’s connect if you’re looking to scale your Salesforce stack with AI, automation, and measurable impact.
Spanish
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Amsterdam (up to 50km)
Experience
- DecathlonSalesforce Marketing Cloud ConsultantDIGITAL AND ITOctober 2023 - Today (2 years and 8 months)Boosting CRM performance at Decathlon by delivering technical solutions in Data Cloud and Salesforce Marketing Cloud: designing automated customer journeys, optimizing platform architecture, integrating systems, crafting personalized experiences with AMPscript and SQL, and analyzing campaign data to drive results.
- FreelanceSalesforce Marketing Cloud ConsultantDIGITAL AND ITFebruary 2021 - Today (5 years and 4 months)Madrid, SpainTechnical Marketing Automation Consultant specialized in Salesforce ecosystem, working with retail companies such as Decathlon, Grupo Suarez, Grupo SM, UNO de 50 or Totto.
- Suarez JewelrySalesforce Marketing Cloud ConsultantDIGITAL AND ITJuly 2024 - December 2024 (5 months)Madrid, SpainOrchestrating end-to-end journey acceleration for Aristocrazy and Suarez, leveraging Salesforce Marketing Cloud to deliver smart, data-driven experiences.
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Education
- Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud DeveloperSalesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Developer
- Curso de verano "Los retos de la Unión Europea tras la Estrategia Global".Universidad Internacional Menéndez Pelayo2016Curso de verano "Los retos de la Unión Europea tras la Estrategia Global".
Certifications
- Salesforce Marketing Cloud Email SpecialistSalesforce2019
- Salesforce Marketing Cloud ConsultantSalesforce2019