About Carlos
Aerospace Engineer turned Digital Transformation Consultant with 7+ years of experience in the data-driven marketing ecosystem. Specialized in Salesforce Marketing Cloud and Data Cloud, I have helped organizations across industries—such as insurance, banking, pharma, aviation, and telecom—embrace digitalization to meet modern challenges.
For the past 3 years, I’ve worked as a Freelance Consultant, partnering directly with clients to design and implement tailored marketing strategies focused on conversion, performance, and measurable results. My expertise includes data analysis, KPI monitoring, and dashboard creation to drive informed decision-making.
In addition to Marketing Cloud, I’ve worked extensively with Sales Cloud, Service Cloud, and Heroku, allowing me to approach projects from an end-to-end perspective within the Salesforce ecosystem.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- FreelanceSalesforce Marketing Cloud Consultant / Developer & Data CloudSOFTWARE PUBLISHINGOctober 2021 - Today (4 years and 8 months)
- World's leading fertility clinic network: As a Salesforce Marketing Cloud Manager, I am leading the discovery and implementation process for multiple brands to unify their databases within Salesforce Marketing Cloud. I am defining a consolidated data model that ensures proper integration and alignment between business objectives and technical requirements.
- One of the leading energy companies in Spain: Acted as a Salesforce Marketing Cloud developer, developing new SFMC enhancements related to CRM and Data Cloud integration. Created journeys to engage new customers, to retain customers, and to encourage use of the APP, highlighting the development of games on a Landing Page with which customers can win prizes, thus increasing their satisfaction with the company.
- Futuristic megacity project in Saudi Arabia: Senior Marketing Cloud Architect implementing SFMC from scratch, across 8 Business Units connected to 4 different Salesforce CRM instances and actively collaborating with cross-functional teams to ensure alignment with business objectives, while leading architectural design and executing complex integrations to enhance scalability.
- One of the top three largest foundations globally focusing on social, cultural, and educational projects in Spain: Development of new functionalities, process optimisation and data architecture in SFMC, remodelling processes to optimise them to reduce complexity and reduce errors and time outs that occurred as a mature client on the platform with a complex data model and a large amount of data.
- Restaurant chain: Led the Netcore CDP implementation for a catering company, managing project timelines and aligning goals with the client, service providers, and the CDP implementation team in India. Oversaw the technical deployment of CDP functionalities, ensuring smooth integration into existing systems and optimizing data strategies.
- Adesso SpainSalesforce Marketing Cloud Senior ConsultantSOFTWARE PUBLISHINGMarch 2019 - October 2021 (2 years and 7 months)Madrid, SpainSupported the establishment of the Marketing Cloud department in Adesso Spain, growing it from an initial team of zero to twelve members within two years, and also:
- International payment app developed by Banco Santander: Technical lead for the Salesforce Marketing Cloud implementation in an international banking company based in London with a Scrum methodology and roll out to Belgium and Spain. Functional support to the business areas. Integration with Salesforce Sales Cloud, Data Studio, Google Analytics 360, App, and social networks through Advertising Studio. Development of campaigns for lead capture, Onboarding, NPS, referral...
- Insurance company: Senior consultant responsible for the development, implementation and training of different Marketing Cloud functionalities for the acquisition of new clients and qualification in a healthcare company. Support to CRM team in the development of new functionalities in APEX and Lightning Web Components (LWC).
- Swiss company specializing in kitchen solutions and coffee machines Conducted client discovery sessions and designed the migration strategy from the previous marketing tool to Pardot. Defined implementation phases, created estimates, and collaborated closely with stakeholders to ensure a smooth transition.
- Indra MinsaitConsultor de Salesforce Marketing CloudSOFTWARE PUBLISHINGDecember 2017 - September 2019 (1 year and 9 months)Madrid, España- Empresa internacional sector seguro: Soporte funcional a las áreas de negocio en la definición de nuevas automatizaciones para la adquisición de nuevos clientes, cualificación y fidelización de clientes. Implementación de desarrollos sobre la herramienta Marketing Cloud.- Empresa internacional sector turismo: Consultoría tecnológica de los procesos de Marketing y realización de campañas.- Empresa nacional sector salud: Desarrollo e implementación de diferentes funcionalidades de Marketing Cloud para la adquisición de nuevos clientes, cualificación y fidelización de clientes. Gestión y solución de incidencias.- Empresa nacional sector turismo: Implantación de la herramienta Marketing Cloud. Soporte funcional a las áreas de negocio en la definición de los procesos de adquisición, venta cruzada y recuperación mediante SFMC. Formación al cliente.
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Education
- Grado en ingenieria aeroespacialUniversidad Politécnica de Madrid2015
- Programa ThePowerMBAThePowerMBA2021
Certifications
- Salesforce Salesforce Certified AI SpecialistSalesforce2024
- Salesforce Certified AI AssociateSalesforce2023