About Carmen
I am a strategist with 15+ years’ experience in (marketing) strategy on the consulting side (for firms like McKinsey), or on the corporate side (for Philips, Colruyt Group). Strong credentials in strategy development and innovation, in multi-disciplinary teams, across different sectors, from established brands such as Colruyt or Philips, to growing brands such as Collect&Go or start-ups. First experience as social entrepreneur and community builder as the host and organiser for CreativeMornings Brussels (a monthly lecture series) for 3 years.
I bring enthusiasm for meaningful change through collaboration, simplicity for complex, multi-facetted challenges and I do my best work in diverse teams, energizing different stakeholders around a common goal.
English
Native or bilingual
French
Conversational
Dutch
Fluent
Romanian
Native or bilingual
Spanish
Conversational
Can work on-site
Brussels (up to 50km)
Experience
- Kind GrowthImpact Strategy Facilitator | Strategic Marketing ConsultantCONSULTING AND AUDITSSeptember 2023 - Today (2 years and 9 months)Brussels, Belgium• • Facilitating strategic collaborations between businesses and non profits for achieving the desired strategy and social and environmental impact• • Helping determine or finetune the sustainability (ESG) or regenerative business strategy, embed it as part of the core strategy.• • Strenghtening your value proposition and differentiation from competition through impact.
- Colruyt GroupLead of Marketing StrategyRETAIL (LARGE RETAILERS)September 2016 - December 2022 (6 years and 3 months)Brussels Metropolitan Area, Belgium• • Colruyt Group is a a in Belgium, France and Luxembourg and a revenue of over 9 Bln EUR. Through its physical retail and e-commerce brands such as Colruyt, Bioplanet, Cru, Collect & Go, Foodbag, it is market leader in food retail in Belgium.• • As marketing strategist of Colruyt Group overall, together with the executive committee, determining the vision of the Group, its brand identity and market positioning, with sustainability as one of the key dimensions.• • Working on a variety of strategic projects in the Group, from determining the strategy for the Group's mature businesses, to innovation or envisioning projects.• • Developed the marketing strategy for several digital or e-commerce initiatives, from Collect & Go, market leader e-com food Belgium, to innovation projects such as a home organising and design e-shop, an online non-foodretail platform, and a cloud kitchen. Led an envisioning project on the future of retail, given technology developments.• • Developed, together with the executive committee, the group's program for societal and sustainable impact, which also acts as a loyalty program.• • Coordinating the team of marketing strategists working for the different brands in the portfolio of Colruyt Group.
- Human8Senior Research ManagerCONSULTING AND AUDITSJanuary 2013 - August 2016 (3 years and 7 months)Ghent, Belgium• • Working closely with clients to develop research recommendations addressing their strategic goals, with focus on global FMCG clients, such as Heineken, L'Oreal.• • Using innovative online marketing approaches, especially within online communities, to enable clients to excel in marketing and develop deeper connections with consumers, on a global scale.
Recommendations
Be the first to recommend Carmen
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Social entrepreneurship course, Sustainability StudiesThe London School of Economics and Political Science (LSE)2022Social entrepreneurship course, Sustainability Studies
- Zen and the Art of Saving the PlanetMindfulness Practice Center Plum Village2024Zen and the Art of Saving the Planet