Carolina Annand

- 6 months assignment.

- Developed Remote's 2022 Communications Strategy & Plan. Selected and on-boarded PR agency partners in key priority markets. Hired an in-house team.

- Ideated creative PR campaigns and crafted an annual global communications calendar, a thought leadership programme and a cross-functional editorial board.

Achievements

● Developed a centralised communications playbook to land Facebook’s community and social impact comms initiatives across EMEA (including regional strategy, campaign toolkits for local implementation and key assets such as narratives, facts & figures, database of key advocates, gallery of human impact stories, testimonials and visual assets.)

● Led corporate communications around key milestone moments for the company such as the $5 billion raised for nonprofits and personal causes through Facebook’s fundraising tools; the expansion of the AMBER Alert program to EMEA to help local law enforcement when a child goes missing; and the launch of Community Help as a new destination for people to help those most impacted by COVID-19.

● Launched Facebook’s Blood Donations tool in 17 EMEA countries achieving high volumes of positive to straightforward media coverage which ultimately resulted in high levels of product adoption. (e.g.in South Africa, between May-Dec 2020, over 1.5 million Facebook users signed up to receive blood donation notifications from donor centers.)

● Led over 10 cross-EMEA creative consumer campaigns resulting in positive press cycles centered on community storytelling (E.g. #LoveLocal, #RealPeopleRealStories, Community City Guides, #20in2020 for International Women’s Day)

● Rolled out six Community Programs demonstrating how Facebook supports entrepreneurs and community leaders in the region. (e.g. Accelerator Program, Learning Labs, Certification, Leadership & Fellowship Programs)

Key Responsibilities

● Work with key cross-functional partners to deliver impactful moments across the business. Particularly with the

Partnerships, Product and Marketing teams based in EMEA and in the US.

● Close collaboration with communications teams to tell community and social impact stories that advance Facebook’s

mission, community and social good narratives.

● Develop strategic, creative campaigns focused on how people build communities on Facebook and how people use

Facebook’s products and tools for good.

● Develop and execute comms plans, including creating content and materials to support social good and community

product and program launches across EMEA.

● Event planning and management of speaking opportunities.

● Responsible for budget planning and management. 1M GBP / year.