About Carolina
Hello, I’m Carolina — Senior Designer & Art Director
I partner with lifestyle, fashion, beauty, and culture brands to craft visual stories that spark connection.
With 10+ years of experience — including five years leading marketing design at UNIQLO France, from 360° campaigns and store openings to collaborations with the Louvre, JW Anderson, and Roger Federer.
Portfolio (launching soon): carolinacotineau.com
🎯 Core Services
● Design & Art Direction → identity, print, digital, social, OOH, POS, packaging
● Campaigns → 360° rollouts, from concept to delivery
● Strategy & Management → brand guidelines, creative project management, consulting
───────
Bonjour, je suis Carolina — Directrice Artistique & Designer Senior
Je collabore avec des marques dans le lifestyle, la mode, la beauté et la culture pour créer des histoires visuelles qui résonnent avec leur public.
Avec plus de 10 ans d’expérience — dont cinq à la tête du design marketing chez UNIQLO France, j’ai mené des campagnes 360°, des ouvertures de magasins et des collaborations avec le Louvre, JW Anderson et Roger Federer.
🎯 Expertises
● Design & Direction Artistique → identités, print, digital, social, affichage, PLV, packaging
● Campagnes → déploiements 360° du concept à la livraison
● Stratégie & Management → chartes graphiques, gestion de projets créatifs, conseil
English
Native or bilingual
French
Native or bilingual
Portuguese
Native or bilingual
Remote only
Primarily works remotely
Experience
- Carolina Cotineau StudioSenior Designer & Art DirectorJune 2025 - Today (1 year)Zurich, SwitzerlandPartnering with lifestyle, wellness, and culture brands worldwide● Blending design, art direction, and strategy to craft authentic stories that resonate with people, elevate brands, and build cultural relevance● 10+ years of experience — including five at UNIQLO France leading marketing design across eight store openings, 360° campaigns, and collaborations with cultural institutions, fashion designers, and global ambassadorsLinkedIn: linkedin.com/in/carolinacotineau/Site (launching soon): carolinacotineau.com
- UNIQLOSenior Designer & Art DirectorFASHION AND COSMETICSApril 2019 - May 2024 (5 years and 1 month)Paris, FranceFive years leading marketing design for UNIQLO France● Led and designed marketing campaigns across product categories, creating assets for print, digital, OOH, and in-store channels● Drove the rollout of 360° campaigns and eight store openings, including creative marketing for collaborations with the Louvre, Opéra national de Paris, fashion designers JW Anderson and Jil Sander, brand ambassador Roger Federer, local artists, and UT pop culture collections such as KAWS and Pokémon
- Bien BomIndependent Graphic DesignerDecember 2017 - April 2019 (1 year and 4 months)Paris, FranceIndependent Creative Studio● Developed branding, print, and digital solutions across various industries, managing projects end-to-end — from brief to final delivery● Clients included: Renaissance Casa, OSEDIRE, Solstis Coaching, Vivitis, Divina Paris Conciergerie
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor in Visual CommunicationsUniversity of Kansas2009Visual Communications: Graphic Design, Art Direction, Creative
- Bachelor in AdvertisingUniversity of Kansas2009Strategic Communications: Advertising, Media, Project Management