Description

I am a senior marketing and communications professional with over 20 years of experience in financial services, fintech, and crypto. I specialize in structuring organizations, optimizing operations, and leading strategic projects. My expertise lies in marketing, communication and operations. I have a proven track record of managing cross-functional teams and aligning business with technology.

Currently, I advise Fintech and Web3 on marketing, communication, and strategic scaling, bringing hands-on experience to help navigate change, build frameworks, and align vision with execution.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Milan (up to 50km)

CMO-COO
Trakx
January 2021 - May 2025 (4 years and 4 months)
London, UK
startup
• Lead marketing, communication, operations, and recruitment efforts to drive company growth:
◦ Develop and execute social media and Web3 engagement strategies (Discord, Telegram, LinkedIn) to increase brand visibility
◦ Manage corporate communication initiatives, including managing the CEO's LinkedIn presence and organizing industry events (conferences, webinars).
◦ Actively monitor and automate marketing KPIs and ROI tracking
◦ Recruited five senior C# developers
• Define business and tech priorities within budget constraints, managing cross-functional projects, including a full website overhaul (content, design, and optimization) and a private/public token sale.
• Contribute to the company's strategic shift from institutional to retail clients, supporting its market repositioning
• Proficient in Jira and Confluence for project management, workflow configuration, dashboard creation, and business-tech communication
C-Scale Consulting
Marketing Consultancy
January 2018 - January 2020 (2 years)
London, UK
• Managed projects for French Tech London (events, podcast)
• Mentored at Dauphine London Campus (Fintech) & SuperCharger Ventures (EdTech)
• Provided consultancy for Healios (HealthTech) on corporate communication
London Languages
Marketing and Business Manager
January 2015 - January 2017 (2 years)
London, UK
Language & cultural training for corporates
• Developed and launched new training programs, including cultural awareness
• Led marketing, business development, and client acquisition strategies
• Built partnerships with the French Chamber of London and a Paris-based firm, securing five new clients
• Designed and launched a new website