Caroline Risby

Marketing strategy, content creation, and market research for B2B and B2C startups, SMBs, and e-commerce brands. Creating high-impact written and visual content that supports client marketing objectives, including SEO-optimised articles, short-form videos, infographics, email newsletters, and thought leadership reports. Designing funnels that drive awareness, consideration, leads, and sign-ups.

Diplomat working in varied strategic communications, audience insight, and emerging tech roles. Producing high-quality content at pace (social media posts, scripts, Foreign Secretary updates, research summaries, detailed reports). Relationship-building and collaborating with internal teams across the organisation, plus broader government colleagues and international stakeholders.

Leading a team of 12 to achieve B2B marketing objectives across the APAC region (30 countries). Collaborating with country offices, brand HQ, customers, and freelancers to implement effective marketing strategies and launch new products. Developing impactful content including case studies, white papers, thought leadership reports, articles, LinkedIn posts, training guides, and event materials. Awarded 'Best Cross-Functional Collaboration' and 'Outstanding Personal Contribution' accolades.