Catherine Fournier

inwink is a SaaS event-intelligence platform which enables companies to engage their audiences all year long in line with their B2B event strategy.

As inwink's Marketing Manager, I was in charge of crafting and executing the entire marketing strategy for the brand.

Kameleoon is a SaaS platform for A/B testing and online personalization.

As Content Manager, I was in charge of crafting and executing the Content roadmap (blog, website, ebooks, SEO etc.), as well as its distribution and promotion (social media, emailing, ads).

As Events Manager, I was the one who coordinated and organized the Events strategy (customer events, tradeshows, conferences, online events, etc.).

My goals through content and events were to build Kameleoon thought leadership, and to generate commercial leads.

Liligo.com is an online Travel price comparator.

As liligo's Head of Content, I managed a team of 4 international content and social media specialists, and 5 freelancers.

I was in charge of liligo's content creation for all markets (website, blogs, apps etc.), as well as leading the brand's editorial communication strategy.