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Cecile RocherCR

Cecile Rocher

Content strategist / marketing and social media

€400/day
London, GB
3-7 years

Average response time: 1 hour

About Cecile

Consultant and self-driven Entrepreneur, with a background in Marketing, Strategy, Business Development, Product & Operations Management and Finance. Experience to date includes working across various sectors with institutional clients (e.g. UK Gov, BP, MINI).
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Faire wholesale
    Brand success manager
    E-COMMERCE
    October 2020 - Today (5 years and 7 months)
    London, United Kingdom
  • Accenture song ( bow & arrow)
    Strategy analyst
    CONSULTING AND AUDITS
    February 2020 - April 2020 (2 months)
    London, United Kingdom
    Identified and assessed white space opportunities
    Conducted interviews and workshops with OpCos, which helped underscore the vision, operational and governance models and KPIs to monitor progress
    Bow&Arrow (acquired by Accenture)
    Helped conduct an "innovation lab" for a major UK Telco
    Implemented three "go to market" strategies for Pentland Group
    Helped develop Pentland’s strategy based on consumer insights, trend analysis, market forces and core financial objectives Included conducting qualitative interviews of stakeholders, which helped define goals
    Helped define MINI Cooper’s strategy to 2025
    Prepared and contributed to workshops for various senior stakeholders to develop and analyse MINI Cooper’s future business model & customer journey proposition
    Included identifying key cross-sectional trends that will shape the future of the Automobile industry
  • Chaucer consulting
    Management consulting
    CONSULTING AND AUDITS
    October 2018 - October 2020 (2 years)
    Implementation of a £115m cloud migration performance program, advising the UK Government’s Department of Work and Pensions
    Led, optimized and tracked the budget of the cloud migration performance program. This included reporting on the project’s financial lifecycle, preparing estimates, invoices and revenue forecasts
    Provided support in the commercial process for payments above £100k and recommended re-allocation costs and overheads arising from rigorous analysis and outcome trends
    Implementation of an IT product across BP Upstreams division
    Ensured data collection, logged and interpreted major metrics using Power BI and drawing insights into product adoption across BP Upstream
    Prepared 2020 communication strategy for an IT product (undisclosed) across BP while coordinating with the deployment of the application across different markets. This included analysing, preparing and presenting to the senior management team
    Led cross-functional and co-located senior-stakeholders to successfully implement and engage the communication strategy
    Key contributor to various internal projects involving strategy and business development
    Supported senior Partners for strategic planning that included analysing the growth prospects of certain markets, competitive landscape, industry trends, priority accounts and feasibility of entering new markets
    Analysis influenced the organic growth priorities and the 5-year plan for Chaucer’s Public sector account Developed insights from business cases for the development of internally sourced research and benchmarks Identified and reported channel-specific trends to build a marketing strategy to help push the business forward Monitored and analyzed SEO tactics and strategies to improve performance metrics

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Education

  • Master of Science
    London
    2018
    MSc Management and Finance
  • B.A Management and Marketing
    University of Exeter
    2016
    B.A Management and Marketing

Skill set (10)

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