About Charlie
Hallo,
My name is Charlie and I'm a senior branding and marketing consultant.
I would be happy to assist you in your branding and marketing projects, drawing on my 8 years of experience, my international profile, my proactivity and my professionalism.
From strategy to production, I am versatile and will be your Swiss Army knife to develop the following areas:
Branding and brand strategy ⭐️
- Study of your positioning and your target
- Definition of your vision and brand platform
- Development of guidelines and visual identity
- Storytelling and content creation
Project management 🏗
- Writing the brief,
- Coordination of internal and agency teams,
- Budget and timing management,
- Monitoring of KPIs and review of results
Media strategy 📊
- Analysis of communication objectives
- Study of media and budgets
- Definition of the media mix
- Performance monitoring and results analysis
Looking forward to working with you!
French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Basic
Can work on-site
Berlin (up to 50km)
Experience
- Freelance (Self employed)Brand SpecialistSeptember 2020 - Today (5 years and 9 months)Berlin, Germany- Brand strategy and positioning- Brand platform development- Support in branding topics and campaign management
- OrangeSenior Brand Campaign ManagerTELECOMMUNICATIONSSeptember 2016 - December 2019 (3 years and 3 months)16 Pl. de la Madeleine, 75008 Paris, France- Management and implementation of world-class 360 campaigns: planning, briefing, execution, tracking. Negotiation of budget and implementation of a media strategy.- Refresh of the Brand strategy and communication guidelines- Weekly review of all communications across the 29 countries- Analysis of the markets, definition of a global ATL proposal consistent across markets, training to form the countries to the evolution of the guidelinesAchievements Objectives:Engagement, Brand power | All touchpoint | 29 countries- Euro 2016 - 1st Brand to emerge on digital during Euro 2016 - Powerful media campaign orchestrated at a group level and activated locally- Cinema 2017 - Innovative Facebook Live experience - +50K views- Brand campaign 2019 - Part of the Brand strategy Human Inside
- OrangeBrand manager - Corporate communicationSeptember 2013 - August 2016 (2 years and 11 months)Île-de-France, France- Management and production of corporate campaigns (digital / prints / films): briefing, entities and agencies coordination, budget negotiation, deliverables reviews, media campaigns follow-up, performance monitoring.- Monitoring of communication trends and innovations, redaction of a monthly newsletter Achievements- 'futureself' project, an innovative digital platform for Orange 20th birthday - 6 million views- Fun digital experiment of synchronization computer/smartphone - hello.2014.orange.com - 53K users in a month- Management of the digital greetings card of the Group - 45K cards sent- Production of corporate movies : Foundation, Orange Money
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Education
- Master in Marketing, Business and Event managementISTEC2013Master in Marketing, Business and Event management
- Specialization in Marketing and Project management.ACU (Australian Catholic University)2012Specialization in Marketing and Project management.