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Malt Strategy
Charlie MaradanCM

Charlie Maradan

Senior UI/UX Designer

€700/day
Yverdon-les-Bains, CH
8-15 years
User Experience Design
User Interface Design
Design System
Figma
E-commerce

Average response time: 1 hour

About Charlie

Senior UX Designer with 10+ years of experience leading end-to-end product design for technical consumer brands. Expert in information architecture, scalable design systems, and cross-functional mentorship. Merges user-centered design with business analytics, recently delivering an 89% YoY increase in product-page views through a major e-commerce redesign.
Digital and IT Services
E-commerce

  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Yverdon-les-Bains (up to 50km)

Experience

  • Nidecker Group / Jones Snowboards
    Lead UI/UX Designer
    SPORTS
    July 2023 - Today (3 years and 1 month)
    Gland, Switzerland
    Lead UX and product design across five consumer hardware brands (Jones, ThirtyTwo, éS, etnies and Emerica), covering e-commerce, product discovery, design systems and cross-functional delivery.
    • Led the end-to-end redesign of the Jones e-commerce experience, from information architecture and user flows through interface design and developer handoff. Achieved an 89% year-over-year increase in product page views after launch.
    • Designed product discovery and comparison flows for Jones, since replicated across the group s other storefronts, translating complex technical specifications for 100+ SKUs per season into clear, navigable experiences in over 15 markets.
    • Built and maintain a single design system powering five brand storefronts: shared components, patterns and documentation that let a three-person team ship consistently across brands.
    • Manage a design team of two (a designer and an apprentice), setting direction, reviewing work and developing their skil ls. Certified workplace trainer (CFFE), with 5 apprentices trained over the years.
    • Redesigned the etnies e-commerce experience end to end as solo designer: conversion up 40%, add-to-cart up 43% and mobile conversion up 35% year over year, on 10% fewer sessions.
    • Mentor a UI/UX designer across the Nidecker Group on product and e-commerce projects, leading by influence beyond my direct team.
    • Validate concepts through wireframes and interactive prototypes in Figma, iterating on analytics and user behaviour data.
    • Present design concepts and UX recommendations to senior stakeholders, balancing user needs, business goals and technical constraints.
    E-commerce Figma User Experience Design Design System Project Management
  • Nidecker Group / Jones Snowboards
    Graphic Designer
    SPORTS
    October 2017 - June 2023 (5 years and 8 months)
    Gland, Switzerland
    Graphic designer in t he Jones Snowboards marketing team, progressively taking ownership of digital design, e-commerce and UX.

    • Led the website redesign and migration from a legacy CMS (SPIP) to PrestaShop (50+ products & 30+ content pages migrated), coordinating stakeholders across departments.
    • Created campaign assets across digital and print channels: email marketing, social advertising, brochures and catalogues.
    • Collaborated with photographers, copywriters and marketing leadership on seasonal campaigns and product launches.
    Graphic Design Print graphic Figma Email marketing User Experience Design
  • Naef Immobilier
    Graphic Designer
    REAL ESTATE
    January 2017 - January 2023 (6 years)
    Geneva, Switzerland
    Graphic designer in the Jones Snowboards marketing team, progressively taking ownership of digital design, e-commerce and UX.
    • Led the website redesign and migration from a legacy CMS (SPIP) to PrestaShop (50+ products & 30+ content pages migrated), coordinating stakeholders across departments.
    • Created campaign assets across digital and print channels: email marketing, social advertising, brochures and catalogues.
    • Collaborated with photographers, copywriters and marketing leadership on seasonal campaigns and product launches.
    User Experience Design Graphic Design Print graphic Project Management
Check out Charlie's experience

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Education

  • CFC Multimedia Designer
    Eracom
    2008
    CFC Multimedia Designer
  • Certified workplace trainer (CFFE)
    Canton de Vaud
    2020
    Certified workplace trainer (CFFE)

Certifications

Skill set

Figma
Design System
User Experience Design
User Interface Design
Graphic Design
UI Web Design
Shopify
E-commerce

Categories