Charlotte Mcmanus

Hello! I'm a freelance copywriter, journalist and content marketer specialising in the luxury and premium sectors. Based in London, I have over 14 years' experience of producing bespoke content for brands, agencies, and magazines around the world.

I write about a wide range of topics. Areas of expertise include design & interiors, travel and hospitality, food and drink, fashion and retail, luxury lifestyle, and watches and jewellery - though I've covered subjects as diverse as beauty, wellness, property, yachting, private aviation, and automotive too.

Whether the client is a new hotel group, a top architectural studio, a holistic skincare label, a heritage watchmaker (or something else entirely), I elevate brand storytelling with tailored content creation that enhances presence whilst connecting with audiences on a meaningful level. My journalistic background has furnished me with strong storytelling and research skills, enhanced by a copywriter's ability to craft clear, concise, and compelling messaging with a distinctive personality.

Well-versed in both print and digital, I craft sophisticated content to meet all manner of briefs, such as insightful articles, original tone of voice, engaging blog posts or newsletters, revamped websites, snappy campaigns, inviting brochures, or on-brand social posts. I also offer comprehensive editing, proof-reading and copy auditing services.

Past clients include Montblanc, Diageo, Boodles, Small Luxury Hotels, Maybourne, Raffles Hotels, Miiro Hotels, Hackett, Rémy Martin, Hamptons, LunaJets, NorthAcre, Tasaki, Fabergé, Almora Botanica and Smallbone.

Previously Associate Editor of luxury lifestyle title Sphere, my words have also been published in a range of titles, such as Wallpaper*, The Independent, Magnifissance, Adventure.com, Small Luxury Hotels, The Jackal, and FAULT.

Whether you have specific content needs, or are interested in discussing ways in which I could elevate your brand message, I'd love to help.