Chloé A.

Assessment of students in the Digital Marketing Bachelor's program, including written assignments and oral presentations

Multi sectors Geneva based company : real estate, hospitality, healthcare and services Implement innovative projects: from the idea until the effective distribution and results follow up. ➡️ Around 8 projects per year : new service for tenants, new fitness concept, B2B and B2C tools for real estate projects, product launch in security services. Improve existing products and services performance: audit and action plan recommendation. Propose new ideas according to market, societal and technologic trends and business opportunities. Implement co creation work process such as design thinking. Collect and analyse market information and conduct clients and prospects studies. Develop marketing concept. Co define the global strategy, the mission and the vision. Identify financial ressources, values propositions client's typologies and costs structure for the business case elaboration. Project management and internal / external coordination. In charge of clients consideration and customer journeys. Naming, brand identities, creative design and storytelling. Coordinate marketing and communication actions for new products and services in keeping with the global promotional plan. Propose a brand strategy and develop a brand architecture following major and multi activities development. 15 brands. Create clarity and consistency between company DNA, its contents and actions in order to create a strong, engaging and inspiring brand. As a result develop a brand platform generating value for m3 and able to be agile (future businesses integration).

Leader company in the hospitality sector. Premium all inclusive resort. High end, luxury tourism and life style brand. Direct management: 4 people, junior, senior, local and international profiles Elaborate strategic and marketing plans; define business priorities, clients and prospects studies, market studies, business analysis, action plans, KPIs and allocate budget Business reviews : analyze commercial performance, recommandations and follow-up. Implement communication plans:

- Content production: SEO, storytelling

- Media: implement and optimize media campaigns SEA, banners, television, native advertising

- Influence marketing: press and public relations, influencers, social networks

- Point of sales animation: trade marketing, virtuel reality, cross channels, web to store ➡️ Main results: upscale and refresh brand image, new clients recruitment, between +4 and +6% per year. Follow and optimize marketing budget, uptimes to 3 millions CHF per year Managing clubmed.ch website: e-commerce, merchandising and clients' paths improvements ➡️ Trafic: 500K users par an, +20% of business volume in 6 years, main channel for the recruitment of new clients Manage customer care: treat and process clients' complaints to improve clients' satisfaction and return rate ➡️ Faster requests process, answering in 48:00, return rate +5pts.