Chloe Crismani

PLANNING & STRATEGY Responsible for creative, content and strategic marketing plans for all marketing channels, which includes:

• Planning and managing Customer Acquisition and Retention Strategies

• Managing, motivating and developing the marketing team.

• Identifying new opportunities for marketing campaigns and channels.

• Managing and allocating the marketing budget efficiently to generate maximum results. EMAIL MARKETING Direct experience in broadcast and automation email campaign management, strategy and creation in line with company branding. Working closely with the graphic design team to ensure that content is on-brand, meeting and exceeding company KPIs. SMS MARKETING Responsible for implementation and running on SMS marketing campaigns and automation. UX & E COMMERCE Working alongside the E Commerce Department on website design, merchandising, SEO content. Responsible for leading and managing UX website design, identifying and solving customer pain points. SOCIAL MEDIA Managing the creative and implementation of Social Network Campaigns (Facebook, Instagram, Pinterest, YouTube & TikTok). PAID ADVERTISING Managing the strategy and creative implementation of Paid Advertising (Meta, Pinterest & PPC) and monitoring results. INFLUENCER & AFFLIATE MARKETING Managing the Marketing Executive to achieve maximum coverage and ROI through influencer, brand ambassador and affliate marketing. PR & COMMUNICATIONS Managing the Press & Communications Executive with the goal of achieving maximum press coverage both online and in print. This includes assisting with strategic planning to achieve product and brand coverage. SEO, PRODUCT & CREATIVE COPY Blog planning and managing content to maximise SEO whilst maintaining brand identity. COLLABORATIONS Planning and managing brand collaborations. DATA PROTECTION OFFICER Leading data and compliance strategy and implementation in relation to all aspects of Data Protection Legislation.

MARKETING EXECUTIVE RESPONSIBILITIES: + Running Rockett St George social platforms - Facebook, Twitter, Pinterest and both of the Rockett St George Instagram Accounts (@rockettstgeorge and @rockettstgeorge.co.uk). Responsibilities include posting content and ensuring that it stays consistent with company branding and tone of voice. + Responding to social media comments, direct messages and analysing post and stories performance and proposing strategy in accordance with results. + Setting up and running Facebook and Instagram Paid Advertising. Reporting on results and producing an advertising strategy based upon identified trends or patterns. + Liaising and ensuring good communication with influencers and press contacts. This includes running our Press & Influencer Ambassador Programme for our Influencer Marketing strategy. + Copywriting. Responsible for writing SEO Product Copy, Press Releases, Newsletters, Company and Director quotes and the In-House Newsletter. + Blog copywriter for the Company Blog (www.rockettstgeorge/blog). During this time we have won two blogging awards in 2017 (Amara Interior Blog Awards - Best Company Blog Winner 2017 and the EKBB Influencer Awards - Best Lifestyle Brand Blog 2017). + Editing images and creating artwork for social media and blogs using Photoshop and Indesign programmes. LEGAL EXECUTIVE RESPONSIBILITIES: + Proof-reading and providing feedback on all company contracts. + Negotiating contract terms. + Drawing up Heads of Terms Agreements and Influencer Collaboration Agreements. DATA PROTECTION OFFICER RESPONSIBILITIES: Implementation of strategy and company-wide compliance with General Data Protection Regulations. Providing subject matter expertise with regards to data compliance and GDPR. Completing Subject Access Requests and first point of call for Data Breaches. Assessing operational risks and developing risk management strategies. Monitor business compliance by gathering relevant data and producing reports.

FREELANCE DIGITAL MARKETER & COPYWRITER Clients include SVP Jewellery and Because. Services:

- Social Media Content Strategy & Planning

- Social Media Advertising

- SEO Copywriting

- Product Uploads

- Email Automation & Broadcast Strategy, Planning & Design