Description

A PPC Marketing Manager with 5 years experience carrying out detailed optimisations across Google Ads, Meta Ads & Bing Ads. Experience with Search, Shopping & Performance Max and passionate about driving sustainable growth.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
PPC Google Ads Specialist
E-COMMERCE
January 2023 - Today (3 years and 5 months)
Working with B2B and B2C ecommerce clients to set up, manage and scale their paid search campaigns across Google Ads & Bing
Completing in-depth account audits covering campaign restructure, keyword research, competitor analysis, landing page analysis
Implementing strategies to improve performance including ad copy improvements, shopping feed optimisation, ad extensions and budget and bid optimisation
Performance Max campaign creation and asset optimisation
Detailed reporting on performance with cohesive updates and actions
Google AdWords Google Analytics Microsoft Excel Google Shopping Google Search Console
Future PLC
PPC Manager
E-COMMERCE
January 2019 - December 2022 (4 years)
London, UK
End to end campaign management across Google Ads, Microsoft Ads, SA360, resulting in substantial increases in revenue & ROI.
Managed 6 figure monthly budgets across Search, Shopping, Display & Performance Max campaign types
Management of test and learn strategies, including landing page, creative and ad copy testing
Monitored trends and competitors to ensure campaigns stay ahead of the curve
Built cross channel marketing strategy, in collaboration with social, email, SEO and affiliates teams
Google AdWords Google Analytics Google Shopping
Feelunique.com
Search Marketing Specialist
E-COMMERCE
May 2017 - January 2019 (1 year and 8 months)
London, UK
Managed paid search accounts with 6 figure monthly budgets -across UK and international territories
Management of SEO agency and aiding implementation of content & technical SEO recommendations
Increased YoY revenue for skincare paid search campaigns by +105%