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Chloe Etheridge

PPC Manager - Google Ads Specialist
  • Suggested rate
    €301 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Chloe's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Remote only
Primarily works remotely
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Skill set (17)
Chloe in a few words
A PPC Marketing Manager with 5 years experience carrying out detailed optimisations across Google Ads, Meta Ads & Bing Ads. Experience with Search, Shopping & Performance Max and passionate about driving sustainable growth.
Experience
  • Freelance
    PPC Google Ads Specialist
    E-COMMERCE
    January 2023 - Today (2 years and 1 month)
    Working with B2B and B2C ecommerce clients to set up, manage and scale their paid search campaigns across Google Ads & Bing
    Completing in-depth account audits covering campaign restructure, keyword research, competitor analysis, landing page analysis
    Implementing strategies to improve performance including ad copy improvements, shopping feed optimisation, ad extensions and budget and bid optimisation
    Performance Max campaign creation and asset optimisation
    Detailed reporting on performance with cohesive updates and actions
    Google AdWords Google Analytics Microsoft Excel Google Shopping Google Search Console
  • Future PLC
    PPC Manager
    E-COMMERCE
    January 2019 - December 2022 (3 years and 12 months)
    London, UK
    End to end campaign management across Google Ads, Microsoft Ads, SA360, resulting in substantial increases in revenue & ROI.
    Managed 6 figure monthly budgets across Search, Shopping, Display & Performance Max campaign types
    Management of test and learn strategies, including landing page, creative and ad copy testing
    Monitored trends and competitors to ensure campaigns stay ahead of the curve
    Built cross channel marketing strategy, in collaboration with social, email, SEO and affiliates teams
    Google AdWords Google Analytics Google Shopping
  • Feelunique.com
    Search Marketing Specialist
    E-COMMERCE
    May 2017 - January 2019 (1 year and 8 months)
    London, UK
    Managed paid search accounts with 6 figure monthly budgets -across UK and international territories
    Management of SEO agency and aiding implementation of content & technical SEO recommendations
    Increased YoY revenue for skincare paid search campaigns by +105%
Recommendations
Education
  • Bachelor of Arts
    Canterbury Christ Church University
    2011
    Bachelor of Arts (B.A.), Film, Radio & Television