- FreelancePPC Google Ads SpecialistE-COMMERCEJanuary 2023 - Today (2 years and 1 month)Working with B2B and B2C ecommerce clients to set up, manage and scale their paid search campaigns across Google Ads & BingCompleting in-depth account audits covering campaign restructure, keyword research, competitor analysis, landing page analysisImplementing strategies to improve performance including ad copy improvements, shopping feed optimisation, ad extensions and budget and bid optimisationPerformance Max campaign creation and asset optimisationDetailed reporting on performance with cohesive updates and actions
- Future PLCPPC ManagerE-COMMERCEJanuary 2019 - December 2022 (3 years and 12 months)London, UKEnd to end campaign management across Google Ads, Microsoft Ads, SA360, resulting in substantial increases in revenue & ROI.Managed 6 figure monthly budgets across Search, Shopping, Display & Performance Max campaign typesManagement of test and learn strategies, including landing page, creative and ad copy testingMonitored trends and competitors to ensure campaigns stay ahead of the curveBuilt cross channel marketing strategy, in collaboration with social, email, SEO and affiliates teams
- Feelunique.comSearch Marketing SpecialistE-COMMERCEMay 2017 - January 2019 (1 year and 8 months)London, UKManaged paid search accounts with 6 figure monthly budgets -across UK and international territoriesManagement of SEO agency and aiding implementation of content & technical SEO recommendationsIncreased YoY revenue for skincare paid search campaigns by +105%
- Bachelor of ArtsCanterbury Christ Church University2011Bachelor of Arts (B.A.), Film, Radio & Television