Description

I am a Creative Consultant and Product Designer with 18 years of experience shaping premium packaging, product design, and brand storytelling for global brands. Over 12 years at L’Oréal I led innovation and sustainability initiatives, scaled concepts from ideation to mass production, and mentored cross-functional teams across regions.

Based in Abu Dhabi, I combine strategic foresight with hands-on execution to help brands grow and stay ahead of trends. My work spans product, retail, and brand design, with a focus on user insights, eco-design, and maintaining brand equity across markets.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Abu Dhabi Island and Internal Islands City (up to 50km)

Shell Lawrence
CREATIVE CONSULTANT - PRODUCT & BRAND DESIGN
FASHION AND COSMETICS
January 2024 - Today (2 years and 5 months)
Abu Dhabi Island and Internal Islands City, United Arab Emirates
. Product design for L'Oréal, from concept to industrialization
. Strategic design consulting for product development and business expansion
• Business development support through structured presentations
Design Sustainable development Positioning strategy Packaging Graphic Design
LOREAL
CREATIVE LEADER
FASHION AND COSMETICS
January 2022 - January 2024 (2 years)
Paris, France
Strategic design direction leadership
• Led innovation projects across L'Oréal brands
• Supervised creative teams and ensured alignment with brands equity
• Fostered collaboration between design, R&D, operation and marketing
Team management Positioning strategy Artistic direction industrial designer Packaging
LOREAL
GLOBAL PRODUCT DESIGNER
FASHION AND COSMETICS
January 2017 - January 2022 (5 years)
Paris, France
Created design concepts from brief to launch
• Developed packaging solutions aligned with brand storytelling . Collaborated with marketing and innovation teams on new launches . Adapted global concepts to regional market needs
Project Management Packaging Artistic direction Sustainable development Product design