Description

Is your marketing budget seen as a cost center rather than a revenue driver?

I help UK businesses—particularly in Manufacturing, Retail, and High-Ticket B2C—transform their marketing operations to lower acquisition costs and increase sales velocity.

I bring a unique commercial edge to your team: I am a Senior Marketer with an MSc in Consumer Psychology.

How I can help you right now:

Fixing Leaky Funnels: I identify where you are losing money in the customer journey and use psychological nudges to increase conversion rates (CRO).
Digital Transformation: I transition traditional businesses from legacy print/offline media to highly trackable, automated digital engines.
High-Ticket Sales: I specialize in selling complex, expensive products (£2k+) where trust and authority are required to close the deal.

My "Psychology First" Approach

I apply principles of Scarcity, Social Proof, and Authority to your copy and strategy. In my previous role, this approach reduced Cost Per Lead (CPL) by 60% while maintaining lead volume.

Typical Projects & Deliverables

1. Strategic Growth & Leadership

Go-to-Market Strategy: Launching new products or entering new territories.

Marketing Audits: Full review of your current spend, team structure, and ROI.

2. Performance & Acquisition

Paid Media Management: Meta (Facebook/Instagram) and Google Ads execution focused on lowering CAC.

Event Marketing: End-to-end management of trade shows (e.g., Ideal Home Show) to maximize footfall and data capture.

3. Tech Stack & Automation

CRM Architecture: Setting up HubSpot/Salesforce to ensure no lead is left behind.

Data Visualization: Building GA4 and Looker Studio dashboards so you can see exactly where your money is going.

I am available for both strategic consulting (Fractional CMO) and hands-on execution.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Shrewsbury (up to 50km)

Ogawa World UK & Oakdale Beds
Senior Marketing Manager
LUXURY GOODS
January 2022 - Today (4 years and 5 months)
Shrewsbury, United Kingdom
• Strategic Leadership & Forecasting: Developed and presented the annual marketing roadmap to Oakdale Directors and Ogawa Board, forecasting lead volumes and budget requirements to align with company revenue targets.

• Commercial Optimization: Shifted the department’s primary KPI from "Volume of Leads" to "Cost Per Sale" (CPS). By re-aligning ad targeting based on consumer psychology insights, reduced CPS by 15% while maintaining volume, directly improving gross margin contribution.

• High-Ticket Funnel Strategy: Overhauled the "Free Home Demonstration" customer journey. Applied behavioural "nudges" and trust signals to the CRM workflow, increasing the conversion rate from Lead-to-Appointment by 20%.

• Resource & Vendor Management: Manage a hybrid workflow of internal staff and external agencies (web dev, SEO, events). Conducted a comprehensive vendor audit in 2024, renegotiating contracts to save 10% on annual overheads without compromising output.

• Cross-Brand Growth: Identified and executed a cross-selling strategy between the two brands, utilizing the existing Oakdale customer database to market Ogawa massage chairs, increasing Customer Lifetime Value (CLV).
Mailchimp Facebook Marketing SEO Project Management Audit
Oakdale Beds
Marketing manager
LUXURY GOODS
January 2018 - January 2022 (4 years)
London, United Kingdom
• Digital Transformation: Built the paid social (Meta/Google Ads) infrastructure from the ground up. Generated the company’s first 1,000 digital leads within 6 months, achieving a Cost Per Lead (CPL) 50% lower than legacy print media.

• Brand Launch Success: Executed the Ogawa UK launch strategy. Organized a high-profile activation at Westfield London that generated £45k+ in direct revenue over 3 days, exceeding the launch sales target by 150%.

• Exhibition Impact: Managed logistics and design for the Ideal Home Show. Redesigned the stand layout to optimize footfall flow, resulting in a record-breaking 2,500 qualified leads captured over the 17-day event (a 30% increase vs. previous years).

• Conversion Rate Optimization (CRO): Rewrote the "Request a Brochure" landing page copy using persuasive psychological triggers. This improved the web visitor-to-lead conversion rate from 1.8% to 3.5%, doubling organic lead volume without increasing ad spend.

• E-Commerce Growth: Launched the Shopify store for Ogawa accessories, taking online revenue from £0 to £10k monthly recurring revenue (MRR) within the first year through targeted email campaigns.
Facebook Marketing SEO Google Analytics Mailchimp Business development
Channel 4
Researcher
PRESS AND MEDIA
March 2017 - January 2018 (10 months)
London, United Kingdom
• Data Analysis: Analysed quantitative viewing data (BARB) and qualitative focus group feedback to identify emerging trends in audience consumption.

• Insight Reporting: Translated complex data sets into actionable insights for stakeholders, directly influencing marketing messaging for new show launches.

• Relevance to Current Role: Gained foundational expertise in mass-market segmentation and data interpretation which I now apply to commercial marketing strategies.
Project Management Business development Audit Data analysis Reporting