Chris Jones

Founded & led a growth consultancy supporting impact focused B2B startups in building scalable go-to-market systems. Led strategy & execution across messaging, demand gen & sales enablement for early-stage companies ($700K–$5M+ revenue). Work has ranged from hands-on GTM to strategic advising for CEOs & commercial teams.

Key Achievements:

• Increased sitewide conversion rates by 65%, directly improving Visit London's online booking revenue.

• Led strategy and procurement of a Google Optimize replacement, implementing new A/B testing infrastructure.

• Owned SEO across key commercial categories, delivering weekly guidance for content & marketing teams.

• Advised on major website redesign to align with the company's shift toward an eCommerce-first model.

• Delivered user insights through qualitative testing, interviews and behavioural analytics to reduce buying friction & improve messaging.

• Supported omnichannel strategy across social, email, and mobile app to align messaging and drive traffic conversion.

• Provided performance and search data to guide a £9M international marketing campaign, influencing both messaging and activation plans.

• Delivered internal training on funnel strategy, conversion optimisation, and marketing systems to upskill the wider team.

During the COVID-19 lockdowns, I helped my brother setup a lead-generation & SEO agency. The agency mainly served professional SMEs and provided full-service online marketing for them, with a focus on driving traffic, conversions & ultimately, revenue from their online presences. As a bootstrapped, family start-up, this role was incredibly varied, starting off with prospecting, identifying good leads, sales, on-boarding & strategy creation for clients. Once the agency matured a little, I switched into more of an account and stakeholder management role that included being responsible for delivering SEO, lead generation and eCommerce and sales improvement for the companies we worked with.

• Clients: led in signing up 17 clients to the business in total

• Account Management: Looked after up to 13 at a time.