About Chris
Strategic Revenue Operations & Growth Strategy Leader with 12+ years driving GTM infrastructure, sales operations transformation, and cross-functional revenue strategy across B2B SaaS and high-growth tech. Proven expertise optimizing GTM tech stacks (Salesforce, HubSpot, Clay, Gong, Highspot, Anaplan), designing scalable sales processes (lead-to-cash, forecasting), and delivering data-driven insights at c-level that accelerate revenue growth. Deep experience in systems management, forecast accuracy improvement, and strategic planning for global operations.
Dutch
Native or bilingual
English
Fluent
French
Conversational
German
Basic
Can work on-site
Amsterdam (up to 50km)
Experience
- Conway & CoSenior Strategy DirectorFebruary 2025 - Today (1 year and 4 months)Amsterdam, NetherlandsLeading strategic growth advisory for consumer and retail brands (€20-200M revenue) and operating partner services for European PE firms/VCs. Member of leadership team.• • Delivered €500K influenced revenue through 5 joint business plans with investors and 80+ qualified leads across direct and investor channels• • Built and scaled revenue and GTM infrastructure: SDR function, demand gen/capture processes, pipeline management, AI tools and agents, and board-level sales forecasting• • Positioned Conway as investor operating partner through Brand Radar initiative (biannual Dutch consumer brand rankings) and digital maturity/valuation assessments for portfolio companies• • Systematized service delivery through standardized frameworks, technical partnerships, and scalable consulting methodologies
- VML (Newcraft)Strategy & Growth LeadJanuary 2024 - February 2025 (1 year and 1 month)Amsterdam, NetherlandsLed strategy practice for digital accelerator. Supported post-merger integration of Newcraft into VML (WPP) and developed combined commercial strategy. LT-1 role.• • Led PMI workstream for Newcraft acquisition, aligning operating models and go-to market strategies• • Sold and managed 3+ €250K+ consultancy engagements, leading cross-functional expertise teams (service design, UX, tech, data science, CRM etc.) to deliver integrated solutions; influenced €1.5M+ new business• • Built and coached strategy & growth consulting team of 8+ consultants with capability development programs
- CriteoDirectorMarch 2019 - December 2023 (4 years and 9 months)Paris, FranceMember of Extended Leadership Team, serving as strategic advisor to CRO/CMO on strategy, revenue growth and operational excellence. Led revenue ops for €300M+ EMEA enterprise organization (€100M Retail Media, €200M Marketing Solutions). Business partnering with EMEA EMD.Strategic Planning & GTM Leadership:• • Led annual/quarterly planning for €300M+ EMEA revenue org, improving forecast accuracy by 10%• • Designed GTM strategy verticals: €20M incremental pipeline, 10% faster sales cycle• • Developed customer segmentation model driving 15% ACV improvement in mid-market
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Education
- Executive Education: Digital Business StrategyMassachusetts Institute of Technology2018Executive Education: Digital Business Strategy
- MSc IndustrialKTH Royal Institute of Technology2013MSc Industrial