Description

Hi I’m Chris, a Fractional Marketer & Designer based in Farnborough. I help businesses across Hampshire, Surrey, and Berkshire take a more accurate approach to their marketing and start connecting with their perfect customer by building process-driven systems for growth.

Most business owners I meet are exhausted by their struggle with marketing and the jargon that comes with it. You’ve built a successful company, but you’ve reached a point where your marketing feels like a mystery, where you’re spending money, but have no real idea what is working (if anything!)

What I Bring to the Table:

- Straight-Talk Strategy: No 50-page slide decks, but clear actionable marketing plans that align with your vision for success and provide clear guidance on next steps.

- Conversion-Led Design: With over 15 years agency and inhouse marketing and design experience, I ensure your brand and marketing systems are built to convert.

- Practical AI & Efficiency: I help you implement AI tools (like Claude, Otter, and Canva) as a junior member of your team - to handle the admin clutter and free you up for high-value work.

I don't like to label myself as a consultant. The very reason I setup Velaris Marketing (velarismarketing.com) was to bridge the gap smaller business find themselves in, of needing marketing support but being left with just theory from a consultant or a marketer that can execute but can't deliver strategy. My experience allows me to offer both of these elements, and working with an exceptional team of fellow freelance specialists I support local SMEs.

Typical Projects & Deliverables I Work On:

- One off marketing or design projects for SMEs who don't want the overhead of a full time marketer or the price tag of a big London agency

- Long term retainers for clients that need weekly marketing support

- Agency contracts/ freelance support, white labelling my marketing or digital account management expertise as an extension of their employed teams

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Farnborough (up to 20km)

Velaris Marketing
Fractional Marketer & Designer
December 2024 - Today (1 year and 6 months)
I provide part-time, fractional marketing leadership for SMEs that need a clear growth strategy without the overhead of a full-time hire. I bridge the gap between high-level business goals and daily execution, ensuring marketing activity contributes to the bottom line.

Developing and implementing data-driven digital strategies
Managing client relationships and project deliverables
Analysing campaign performance and optimising for ROI
Identifying growth opportunities and presenting innovative solutions
Collaborating with cross-functional teams to ensure seamless execution
Digital Marketing Account Management Marketing and Communications Planning Marketing Strategy
Clever Marketing
Digital Account Manager
September 2023 - December 2024 (1 year and 3 months)
Project Ownership: Managed the full lifecycle of web design, SEO, and Google Ads campaigns, ensuring they were delivered on time and on budget. Accounts ranging across a wealth of sectors for leaders including Hyster-Yale, Advania, Healix and Shipnet.

Troubleshooting: Used data (GA4/Hotjar) to find out why websites weren't converting and coordinated teams to fix the issues.
Commercial Strategy: Translated complex analytics into simple sales strategies for business owners who are tired of marketing jargon.

Team Coordination: Acted as the central point of contact between creative teams and business stakeholders to keep projects moving.
SEO Project Management (PMO) Marketing and Communications Planning Marketing Strategy account management
Courts Design Ltd
Strategic Marketing Account Manager
September 2021 - September 2023 (2 years)
My role at Courts Design was to ensure that every creative project was delivered with maximum efficiency and zero waste. I partnered closely with clients to define exactly what success looked like for them, then managed the right creative resources, whether internal staff or external specialists, to bring that vision to life.

I spent my time translating business requirements into design and branding solutions, ensuring the creative team never lost sight of the client’s commercial objectives. Accounts included Erba Mannheim, Southern Communications Group, Northwood and Veolia.
SEO Marketing and Communications Planning Marketing Strategy Graphic Design account management