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Malt Strategy
Christian TurnerCT

Christian Turner

Senior Customer Marketing Manager

€752/day
London, GB
15+ years
Marketing
Google Analytics
Customer Journey
Data analysis
Paid Media

Average response time: 1 hour

About Christian

Senior marketing leader with extensive experience driving performance marketing, paid acquisition and digital growth in complex, high-accountability environments. Specialises in building insight-led growth strategies, improving marketing efficiency, and scaling demand through experimentation, testing, and optimisation with clear commercial impact. Known for influencing executive stakeholders and shaping organisation-wide growth and investment decisions through insight and performance data. A calm, collaborative and performance-focused leadership style, enabling teams to deliver accountable, high-quality work.
Banking and Financial Services
Public Sector
Digital Business Models
Press and Media
Retail (Small Business)

  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • British Business Bank
    SENIOR CUSTOMER MARKETING MANAGER
    January 2020 - Today (6 years and 5 months)
    London, United Kingdom
    Lead the Customer Marketing team for the UK's economic development bank, overseeing customer experience, paid media, digital journeys, Salesforce, insight, SEO, website optimisation and demand generation across Start Up Loans, and the organisations banking and investment areas.

    Impact & Achievements:
    • • Delivered performance-led demand generation programmes supporting the acquisition and delivery of 55,000+ Start Up Loans, with clear accountability for volume, efficiency, and funnel performance.
    • • Led a high-profile integrated SME campaign, shaping the narrative and messaging to clearly communicate support and build trust, contributing to 1.2m SME's receiving support via government loans during the pandemic.
    • • Increased daily organic traffic to the Finance Hub by over 3,600% through focused SEO and content improvements.
    • • Used customer insight and performance data to shape messaging, prioritise campaigns and continuously improve marketing effectiveness through test-and-learn, with an overall marketing performance uplift of 37%.
    • • Improved digital acquisition channel performance by 18%, working closely with data and product teams to test, learn and scale activity based on performance insight.
    • • Championed accessibility—work recognised through the Marketing Week Masters Diversity & Inclusion Champion Award.
    • • Manage and coach a team of two, supporting their development and confidence resulting in two promotions.
    Digital Marketing Customer Journey Customer Relationship Management (CRM) Marketing Analytics Paid Media
  • British Business Bank
    SENIOR BRAND MARKETING MANAGER (SECONDMENT)
    December 2022 - September 2023 (9 months)
    London, United Kingdom
    Joined the Brand & Marketing Strategy team to lead development of a refreshed brand and demand strategy, strengthening customer-centric messaging and improving campaign effectiveness across the organisation.
    • • Developed a full-funnel demand and performance strategy, aligning brand investment with acquisition, engagement, and measurable outcomes, including improved campaign planning effectiveness across the full marketing team, and enhanced collaboration and integration by the setup of a campaign tracker which had 100% adoption.
    • • Led the SME brand campaign and developed a 'common impact' survey used to demonstrate outcomes for SMEs, exceeding benchmark targets by 25%.
    • • Owned agency relationships and brand storytelling across major publications, delivering three Annual Reports and award-winning work (Gold, IADA Awards 2024).
    • • Brand champion for launch of Bank's EVP (Employee Value Proposition) including an in-house employee experience room which saw over three hundred employees engage and participate.
    Digital Marketing Growth Strategy Brand content Marketing and Communications Planning
  • 3M,
    PAID MEDIA LEADER, WEST EUROPE
    June 2017 - January 2020 (2 years and 7 months)
    United Kingdom
    Directed digital paid media across 19 European markets and fourteen languages, overseeing strategy, delivery, and performance for over 150 B2B campaigns.
    • • Led paid media centralisation strategy and budget (~$10M annually) with accountability for performance, efficiency, and scale resulting in $1 m in efficiency savings.
    • • Created regional processes to drive consistency and enhanced centralised reporting effectiveness for LinkedIn, Google, Programmatic and Video activity across 150 campaigns.
    • • Designed and delivered training for 200+ marketers, promoting audience-first planning.
    • • Improved media decision effectiveness via data and evidence strategies to uncover insights that informed stronger media and content decisions.
    Paid Media Digital Marketing Marketing Analytics Paid Social
Check out Christian's experience

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Education

  • Squared Online – Digital Marketing Leadership Qualification
    Google
    2014
    Squared Online – Digital Marketing Leadership Qualification
  • BSc
    University of Salford.
    2010
    BSc
Check out Christian's education

Skill set

Digital Marketing
Customer Segmentation and Analysis
Marketing Analytics
Customer Relationship Management (CRM)
Marketing and Communications Planning
A/B Testing
Growth Strategy

Categories