Description

Christina McDermott is a social media/influencer outreach manager with a wealth of experience in creating content and managing social media channels for a number of household names.

She has worked on social media and influencer outreach campaigns for Adobe, Aldi UK, Amazon Prime Video UK, Channel 4, Coca-Cola, Danone, Deliveroo, Dell UK, E4, Google UK, giffgaff, Pepsi, Shelter, Unilever and Volkswagen, among others. Her work has been featured in The Drum and Campaign and she is happy to send over links to campaigns on request.

Although based in the North West of England, Christina can work on site with clients (particularly if they are situated in London or Manchester.) She is also happy to work remotely and liaise via Skype

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Cattington
Managing Director
February 2017 - Today (9 years and 4 months)
I currently run my own business, Cattington. We are a social media and digital content consultancy based in the North of England. We currently provide community management support to Aldi UK, Channel 4, E4, Lufthansa, Huawei and the Bel Group's portfolio of brands which includes Babybel, The Laughing Cow, Boursin and Leerdammer. Other recent work has included:
• Community management work for Channel 4 and E4.
• Community management and social media support for Dell UK during their 'Black Friday' and 'Cyber Monday' campaigns.
• Social media and content strategy for Defra's 'GREAT British Food' Instagram account
• Content strategy for Jaguar USA and the Washington Post.
• Community management for Pottermore - the global digital publisher for Harry Potter
• Social media management and influencer outreach for Smoking Gun PR and their roster of clients including Silentnight beds, Oven Pride, Surcare, Essential Cuisine stock and Katje's Magic Candy Factory – makers of the world's first 3D gummy sweet printer.
• Editorial consultancy and social media consultancy for Liverpool Confidential.
• Digital content and social media consultancy for RADA (Royal Academy for Dramatic Arts).
• Community management for Zone Digital - overseeing Persil, Comfort, Vaseline and Pure.
Freelance
Journalist
February 2009 - Today (17 years and 4 months)
I have been working as a freelance multiplatform journalist since February 2009. In that time, I have produced high quality content for a number of newspapers, magazines and corporate clients. These have included: PRINT WORK: The Big Issue, The Big Issue in the North, Manchester Evening News, the Independent, the Guardian, NME BLOG/ONLINE WORK: Guardian Music blog, Guardian Word of Mouth food blog, Comment is Free, Virgin Media, Orange, Vodafone, Citylife.co.uk, BBC Manchester, The Quietus, Vice, The Debrief, The Pool BROADCAST WORK: Channel M (this required me to make television news packages Sony HDV digital camcorders, Final Cut Pro and uploading them to the Channel M website via Brightcove).
BPP
Social Media Manager
July 2015 - October 2016 (1 year and 3 months)
Manchester, UK
BPP Group is one of the UK's leading professional education provider. While working here, I was in charge of social media for their university and professional education schools. My role saw me developing content, social media strategy and governance for our UK and global teams, and working alongside our paid media agency on local and international campaigns. Duties include social team management, social content planning, social content creation, social content strategy and upholding industry best practice,