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Cindy OranCO

Cindy Oran

Senior Product Marketer, GTM, Copywriter

€650/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Cindy

Hello,
I’m a curious chameleon with 12+ years in product marketing, strategy, sales, and market analysis, having worked across Banking, Ad Tech, Media, and FinTech. I'm passionate about working on products that simplify and improve people's lives. Efficiency gets me jazzed!

I specialize in developing impactful product positioning, driving customer engagement, and accelerating growth in both B2B and B2C. My customer-focused approach ensures every project resonates with the target audience while achieving business goals. Whether launching a new product, refining messaging, or driving digital initiatives, I thrive at the intersection of creativity and strategy.

Clients value my dedication to delivering measurable results and my ability to scale businesses in today’s competitive landscape. During a year off, I upskilled with certifications in Product Marketing (PMA), Design Thinking (IDEO), and UX (Ironhack) as I find they heavily overlap and intersect. This led to peak collaboration and a deeper understanding of how to create products that truly resonate with users and solve their needs. There's always room for improvement.

Lastly, I've led an entire global company rebrand in 6 weeks with 5 acquisitions including the GTM strategies, rebranding platforms, PR, competitive research, and sales training. Cross-collaboration is my jam and being the voice of the customer is vital for any company to succeed. Through cross-collaboration, being customer-obsessed, and leveraging data, you can achieve long-lasting and impactful results.

Let’s connect and make magic happen.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Berlin (up to 50km)

Experience

  • Self-employed
    Product Marketing
    September 2024 - Today (1 year and 9 months)
    Excited to launch my freelance journey as a product marketer, driven by a passion for creating impactful strategies and collaborating with diverse clients to bring their visions to life.
  • Moss | Nufin GmbH
    Product Marketing Lead
    October 2022 - May 2024 (1 year and 7 months)
    Berlin, Germany
    ■ Helping finance leaders have less headaches, heartburn and emotional stress with our spend management products.

    A spend management solution that helps finance leaders manage card payments, employee expenses and invoices all in one place. Efficiency aka music to my ears.
  • Klarna
    Product Marketing Manager
    October 2021 - September 2022 (11 months)
    Berlin, Germany
    ■ Launching, evangelizing, branding, researching, analyzing, influencing, defining, articulating, promoting and positioning a bunch of fun media products.

    ■ Leveraging my UX/UI design skills in building out shiny stuff.

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Education

  • UX/UI Design 9-weeks Bootcamp (March 21-May 29 2021)
    Ironhack
    2021
    UX/UI Design 9-weeks Bootcamp (March 21-May 29 2021)
  • Bachelor's of Commerce, Global Management and Finance
    Ted Rogers School of Management at Ryerson University
    2012
    Bachelor's of Commerce, Global Management and Finance

Certifications

Skill set

Categories

  • Other