About Claire
I'm an experienced Senior Manager with a strong background in Lifecycle strategy, analysis and Product Research. Proven track record of optimising retention and conversion across diverse regions and markets through analysis of web and product experiments. Skilled in leading market and behavioural research projects in collaboration with agencies, including both field work and comprehensive analysis. Adept at leveraging insights to inform and drive global and local growth strategies.
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
German
Basic
Can work on-site
Berlin (up to 10km)
Experience
- SpotifySENIOR MANAGER - ANALYSIS & PRODUCT RESEARCHJanuary 2021 - April 2024 (3 years and 3 months)Berlin, Germany(within the growth experimentation team)• Spearheaded analysis of web and product experiments, driving optimization of conversions across diverse regions and markets.• Led market and behavioural research projects in collaboration with agencies, conducting field work and analysis to inform global and local conversion strategies, resulting in enhanced market performance and user engagement.
- SpotifySENIOR MANAGER, GROWTHJanuary 2017 - January 2021 (4 years)Barcelona, Spain(within the global growth team)• Developed and executed retention strategies for Spotify Premium portfolio globally, including pricing and marketing campaigns, resulting in increased subscriber retention rates.• Conducted data science research projects to develop segmentation and targeting models, improving Premium marketing strategies and market development initiatives.
- BlaBlaCarPRODUCT MARKETING MANAGERJanuary 2015 - January 2017 (2 years)Paris, France(within the Growth Team & the Product Team)• Established retention analysis framework and KPIs, facilitating comprehensive reporting of product and marketing performances, leading to data-driven decision-making.• Conducted competitive analysis research, informing strategic product and marketing decisions and maintaining a competitive edge in the marketplace.
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Education
- MasterToulouse Business School2014Marketing & High Technology
- MasterCopenhagen Business School2014Operations & Supply Chain Management