About Claire
I am an intuitive, data-driven strategic customer-centric leader with expertise in fast-growth businesses. Sixteen years total experience; fourteen as a co-founder in an EMEA edu networking company (concurrent with roles), seven in fast growth pre-seed to scale-up, and eight in legal. Global go-to-market (GTM) appreciation across the commercial pipeline with deep knowledge in B2B SaaS.
Held C-Suite positions and worked with CEOs and C-Suite.
Executive MBA with post and undergraduate degrees in Law.
Commercial awareness: Adaptive & collaborative Swiss Army Knife
(LinkedIn (LI) recommendations: Claire Cooper | LinkedIn)
Re-engineered the customer journey and built commercial engines. At GWI, a £150M VC-backed (Permira) high-growth scale-up (500 people) owned the GTM strategy in partnership with C-Suite. Led the cross functional programme across GWI: SDRs through to board communications.
At GWI, I had hands-on design and delivery; overall pipeline including marketing and sales process; commission plans; re-organisation; performance management; forecasting; ABM; sales training, enablement, and operations.
For the global partnership programme, with a team of 3, I secured backing from the board on the GTM plan for a continued projected minimum 40% growth rate.
From GWI, please see LI recommendations from Bruce Eidsvik, consultant building the customer engine (Permira's GTM consultant), APAC SVP Aditi Kohli, and VP of Partnerships Allison Cannavino (I supported as SVP cover).
Repeated experience with GTM tech stack in early build phases including Salesforce.
I am a non-practising solicitor with experience in care work (court of protection, local authorities, and carers), legal contracts, and negotiations (partnerships, customers and third-party suppliers).
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- PAVILIONExecutive memberOctober 2022 - Today (3 years and 8 months)London, UK
- GWIGTM StrategistAugust 2022 - April 2023 (8 months)London, UK£150MVC B2B Backed Scale-UpEquivalentto VP of strategy (also maternity leave for SVP of partnerships and sales enablement) Advised C-Suite on GTM strategy. On the Chief Revenue Officer's leadership team of 130 people with Chief of Staff duties and maternity cover for SVP of Partnerships and Sales Enablement. Programme manager and co-consultant on green status £15M GTM funnel re-build (process, planning, and training) & optimisation including forecasting diagnosis, new business and customer experience alignment, and Account Based Management ("ABM") planning. Driving global cultural change and facilitating negotiations for new launch office territories.
- EuropeanCo-founderJanuary 2009 - April 2023 (14 years and 3 months)London, UKEuropeanLawyers Events: Co-founder in 2009 to 2023, Europe (50+ team) o Facilitated GTM growth to 20K+membership (from a Facebook page). o Coordinated multiple strategic partnerships and corporate sponsorship to facilitate EMEA events. o July 2019: Guided Law Society and American bar association on a 4-day global event at Oxford University.
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Education
- Executive MBA, Business and TechnologyQuantic School of Business and Technology2021Executive MBA, Business and Technology
- Growth Product ManagerNanodegree2021Growth Product Manager