About Claire
I help founders, CEOs and leadership teams turn marketing into a commercial growth engine - providing senior direction, clear strategy and confident delivery when the business needs momentum, not noise.
I’m a fractional Marketing Director and commercial strategy lead with 16+ years’ experience operating at board and executive level, including 16 years in a senior role at Rangers Football Club and leading governance, annual reporting and IPO-adjacent communications in a highly scrutinised environment.
Through Compass Marketing, I act as a bolt-on leader, defining marketing and growth strategy, aligning stakeholders and leading execution to measurable outcomes. My work typically includes commercial and marketing strategy, go-to-market planning, growth programmes, performance oversight, partner and stakeholder alignment, and senior-level decision support.
What sets me apart is my ability to operate calmly at pace, cut through complexity and link marketing activity directly to revenue, performance and business objectives. Clients bring me in when they need senior leadership without the overhead of a full-time hire, or when a business requires strategic clarity, structure and delivery at a critical point of growth or change.
Engagements include fractional leadership roles, retained strategic partnerships and focused, high-impact transformation projects.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Compass MarketingFounder & Fractional Marketing DirectorJanuary 2014 - Today (12 years and 5 months)United KingdomI’m the founder of Compass Marketing, providing senior, fractional marketing leadership to ambitious organisations that need clarity, momentum and measurable growth.I operate as a bolt-on Marketing Director, working closely with founders, CEOs and leadership teams to define strategy, lead execution and deliver commercial results — without the cost or complexity of a full-time hire.My role spans marketing strategy, brand positioning, performance marketing, CRM and insight, partnerships and campaign delivery. I translate business objectives into focused, data-driven marketing plans and lead them through to execution, managing teams, agencies and budgets end-to-end.Clients work with me when they need senior thinking, decisive leadership and marketing that converts — not just activity. Typical outcomes include revenue growth, stronger pipelines, clearer positioning and marketing teams that perform with confidence.Engagements include fractional leadership, retained partnerships and high-impact strategic projects.
- Rangers Football ClubSenior Marketing & CommercialSeptember 1998 - May 2014 (15 years and 8 months)Glasgow, UKI held a senior marketing and commercial leadership role at Rangers Football Club for 16 years, operating at board and executive level within one of the UK’s most high-profile sporting organisations.My remit was fully integrated, spanning strategic marketing, brand leadership, commercial growth, partnerships and supporter engagement. I led high-value, multi-channel marketing initiatives aligned to revenue generation across ticketing, retail, hospitality and sponsorship, while protecting and evolving a globally recognised brand.I played a key role in corporate governance activity, including annual report writing and contribution to investor communications, and was closely involved in the club’s IPO exercise, supporting strategic narrative, market positioning and stakeholder engagement.The role required calm leadership in a high-pressure, highly scrutinised environment, managing senior stakeholders, agencies and internal teams, while using insight and data to inform long-term commercial and marketing strategy.
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Education
- BA Double Honours International Business & Modern LanguagesStrathclyde University1998A 5-year business-focused degree combining international commercial strategy with modern languages, providing a strong foundation in global markets, economics, marketing and cross-cultural communication. The programme emphasised real-world business application, strategic thinking and international trade, equipping graduates to operate confidently across borders and stakeholder environments. Studying at University of Strathclyde Business School — widely regarded as one of Europe’s leading business schools at the time — reinforced a commercially rigorous, outcomes-driven approach to problem solving. This academic grounding underpins my ability to work effectively with senior stakeholders, translate complex business objectives into clear strategy, and operate in high-pressure, international and highly scrutinised environments.