Claire Rubin

Acted as the strategic partner to senior client stakeholders, leading complex B2B and ABM programmes focused on demand generation, brand positioning, and revenue growth. Owned commercial performance across a key global client, driving year-on-year growth through strategic planning and opportunity identification. Aligned sales and marketing teams to develop effective lead generation, nurture and conversion strategies. Oversaw and contributed to the development of messaging frameworks, audience targeting and integrated campaign execution across paid, organic and experiential channels. Led and mentored account teams, managing performance, resourcing, and professional development. Presented insights, recommendations, and performance updates to seniorstakeholders. Collaborated with senior agency leadership on forecasting, resourcing, and new business opportunities.

Managed and grew a diverse portfolio of B2B client accounts, delivering integrated, multi-channel campaigns aligned to commercial objectives. Developed annual account plans, budgets, and recommended growth strategiestosupport client and agency revenue targets. Delivered insight-led campaigns, working cross-functionallyto ensure high-qualityexecution and measurable impact. Utilised CRM and performance data to inform audience segmentation, lead scoring and campaign optimisation.

Managed and executed multi-channel marketing campaigns, ensuring effective project management within budget and deadlines, predominantlywithin the retail sector. Built and maintained strong client relationships, contributing to account retention and growth. Coordinated with preferred suppliers to ensure optimal campaign delivery, leveraging expertise and resources. Participated in key industry events and roadshows, enhancing brand visibilityand market reach. Coached and mentored new team members on internal processes, contributing to team development and operational efficiency.