Claire Storrow

I copywrite and produce content for brands. I have solid experience of constructing content in Shopify, SquareSpace, Contensis, Magento, Drupal, Wordpress, and Sharepoint plus email and newsletter creation in Klaviyo, Mailchimp and Dotmailer. I've carried out content audits to improve SEO while producing engaging, shareable content that can be repurposed across channels. Creating (and establishing) brand guidelines and tone of voice documents is key to forging a credible brand voice. My natural grasp of language and communication means I can quickly adjust tone accordingly or help you update these keystone documents if your brand needs differentiation.

My clients are in tech and web3, skincare and beauty, wellness, luxury, retail, travel, higher education, arts and culture, design and architecture. However, I have an appetite for information and can immerse myself in fields that are new to me within a short space of time, decoding and filtering as I go in order to get to the heart of the topic.

Here's a bit about what I do on a day-to-day basis that might tick your boxes:

- Creating tone of voice and brand guidelines

- Web copy audits and refreshes

- Email copy, subject lines and A/B testing

- Google Ads and Amazon listings

- Researching and writing articles

- Utilising SEO keywords and metadata to maximise conversion rates

- Communicating with different demographics while maintaining tone of voice

- Tweaking campaign copy for different channels (email, social media, POS etc.)

- CRM emails and the customer journey

- Trend reporting and competitor analysis

- Naming and concept creation

- Writing for international markets

- Translating science and technology-heavy content into easily understandable language

- Provenance storytelling (ingredients, fragrance etc.)

- Conducting interviews and ghostwriting for directors and CEOs