Description

Commercial Strategy consultant with 4+ years of experience helping B2B SaaS and fintech companies make better go-to-market and monetisation decisions.

I specialise in market and customer diagnostics, including ICP definition, segmentation, competitive analysis, pricing and packaging reviews, and GTM readiness assessments. I combine qualitative research, data analysis, and stakeholder interviews to identify where growth is really coming from — and where it’s blocked.

I typically support teams in early diagnostic phases, then stay on to translate insights into clear recommendations and execution plans, working closely with Product, Sales, Marketing, and RevOps teams.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

GOCARDLESS,
Commercial Strategy Associate
March 2024 - Today (2 years and 3 months)
London, UK
Lead go-to-market strategy, execution, and performance tracking for three core products, driving adoption and revenue growth
• • Own product launches end-to-end, collaborating leaders in Product, Marketing, Risk, Sales, and Customer Success teams to ensure successful execution and alignment across functions
• • Act as the commercial voice in product development, providing insights on customer needs, pricing strategy, and market trends
• • Perform deep competitive research, creating and updating detailed competitor battlecards to enable Sales teams and strengthen market positioning
• • Analyse closed-won and closed-lost data, uncovering key drivers of success and loss, and translating findings into actionable strategies for pipeline improvement
Sales Strategy Product Launch market research Project Management
GoCardless
Commercial Strategy Manager
September 2025 - Today (9 months)
• • Lead go-to-market strategy, execution, and performance tracking for three core products, driving adoption and revenue growth
• • Own product launches end-to-end, collaborating leaders in Product, Marketing, Risk, Sales, and Customer Success teams to ensure successful execution and alignment across functions
• • Act as the commercial voice in product development, providing insights on customer needs, pricing strategy, and market trends
• • Perform deep competitive research, creating and updating detailed competitor battlecards to enable Sales teams and strengthen market positioning
• • Analyse closed-won and closed-lost data, uncovering key drivers of success and loss, and translating findings into actionable strategies for pipeline improvement
OLIVER WYMAN,
Strategy Consultant
September 2021 - December 2023 (2 years and 3 months)
London, UK
• • Worked on 20+ strategy projects including due diligences, growth strategies, go-to-market strategies and market analysis for a range of industries (aerospace, defense, energy, social impact, private equity)
• • Conducted extensive market research across a variety of industries and led customer and expert interviews to draw insights
• • Gathered and analyzed complex industry data and built market models using Excel
• • Responsible for research and slide crafting on specific sections such as competitive analysis or internal strategy review
• • Delivered key strategic recommendations to c-suite executives and board members during workshops and steercos, and presented to assemblies of 15+ clients