About Claudio
Digital Marketing Leader with over 13 years of experience in Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Proven track record in driving global incremental revenue and optimising digital strategies to improve performance metrics, with a strong focus on international markets across B2B Lead generation and B2C verticals. Certified in Google Ads, Bing Ads, and Display Advertising, and known for excellent communication skills and a data-driven approach to overcoming challenges. A strategic thinker who consistently achieves exceptional results by integrating organic and paid search efforts to meet global targets.
Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- HBK - Hottinger Brüel & KjærGlobal SEM & SEO ManagerMay 2022 - Today (4 years and 1 month)United Kingdom• Leading and implementing a global SEM/SEO strategy that enhanced website visibility across major search engines, resulting in a 117% increase in leads and a 42% reduction in cost per acquisition (CPA).• Leading a team of search marketing specialists to optimise paid search/PPC campaigns through bid management, keyword analysis, and ad copy improvements, contributing to multi-channel growth.• Overseeing SEO efforts, including on-site content strategy, technical SEO, local SEO, and metadata optimisation, boosting organic traffic year-over-year by 80%.• Performing regular website audits to identify and resolve technical SEO issues, improving site health and overall load speed by 98%.• Introduced a unified reporting system that integrated organic and paid search data, providing actionable insights to improve KPI performance.
- MarketerHireFreelance Paid Search Marketing ConsultantMay 2022 - May 2024 (2 years and 1 month)United StatesClients:Louisville Vegan Jerky - Paid SearchDeep Sky Resort - Paid Search & Paid SocialResponsibilities:Efficiently managed the day-to-day operations of client accounts for Louisville Vegan Jerky and Deep Sky Resort.Oversaw daily optimization tasks, including ad copy review, keyword expansion, keyword match type performance, quality score review, and bid strategy.Informed the leadership team of campaign performance.Managed paid social campaigns for Deep Sky Resort.Achievements:Restructured campaigns and built new responsive search ads.Expanded keywords and launched Performance Max campaigns.Developed negative keyword lists and implemented cross-match negatives.Enhanced keyword match type structure and implemented smart bidding.Optimized landing pages to improve user experience, which resulted in a 45% reduction in cost per acquisition and an increase in sales and leads.
- MEDIACOMFreelance Paid Search Senior Planner -B2CDIGITAL AND ITNovember 2018 - December 2022 (4 years and 1 month)London, United Kingdom• Efficiently managed day-to-day operations for client accounts, including Hawaiian Airlines, Andeavor, and Krusteaz, across Google Ads, Bing Ads, and Yahoo. Achieved an average ROI of 80% and reduced cost per acquisition (CPA) by 50%.• Oversaw daily optimization tasks, including ad copy reviews, keyword expansion, match type performance, quality score assessments, and bid strategy adjustments. Compiled and delivered comprehensive PPC monthly reports.• Provided senior management with detailed performance reports, highlighting key metrics, actionable insights, and strategic recommendations.
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Education
- Degree in Applied Communication: Marketing, Advertising & Public Relations (2:1University Lusofona Degree in Applied Communication: Marketing, Advertising & Public Relations (2:12009Degree in Applied Communication, Marketing, Advertising and Public Relations