About Clementine
Profile Summary:
Clementine Ewins is an experienced E-commerce Strategist, Venture Builder, and Digital Innovation Consultant, specialising in building, scaling, and optimising online businesses end-to-end. With hands-on expertise across Shopify store development and management, TikTok Shop operations, and data-driven digital marketing, she delivers measurable growth for brands navigating today’s competitive e-commerce landscape.
Clementine has successfully built and managed high-performing online stores, including her own fashion brand, VestiVogue, where she achieved a 37% month-on-month GMV increase, 168K product views, 40% YoY active-user growth, and an 8.6% CTR on TikTok—10× higher than typical fashion brands. She has also onboarded and managed over 300 influencers, all actively promoting the VestiVogue brand through TikTok and social-commerce campaigns.
Her experience spans Shopify storefront optimisation, integrated fulfilment workflows, conversion-oriented UX design, and crafting sales funnels that leverage TikTok Shop, organic TikTok strategy, paid campaigns, and influencer-driven content ecosystems.
With a strong grounding in TikTok Shop management, she has scaled product visibility, optimised on-platform conversions, and developed repeatable systems for content-led performance marketing. Her approach blends creative content direction with commercial rigour—using analytics, customer insights, and A/B testing to guide merchandising, pricing, and campaign strategy.
Clementine’s combined expertise in digital strategy, e-commerce growth, and innovation makes her uniquely positioned to help brands scale across both traditional D2C platforms like Shopify and emerging social commerce channels like TikTok Shop. She excels at translating market trends into actionable strategies, gathering and defining business requirements, and crafting persuasive business cases that win stakeholder buy-in and drive sustainable, data-backed growth.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- CAPCOConsultantSeptember 2022 - Today (3 years and 9 months)Defining and developing solutions addressing the needs and pain-points of businesses and consumers, within Financial Services.
- AccentureIndustry Soln & Svcs AnalystJune 2021 - August 2022 (1 year and 2 months)I worked as a Growth Architect in Accenture's Growth Studio team. My typical role involved creating propositions and seeking new opportunities for our clients by leveraging my creativity and entrepreneurial skills, together with my strategic thinking. Role outline - Conceptualizing, developing and conducting market research of new products - Expanding and researching opportunities in new markets - Creating innovative products to meet customer and market needs by ideation
- Bow&ArrowGrowth HackerJune 2022 - July 2022 (1 month)During my time at Accenture, I was seconded to work on a social impact related project in Bow & Arrow for 6 weeks. I worked with the designers, product, tech and commercial teams to design a proposition centered around actionable learning for various social issues. My role was to create a go-to-market strategy for the product as well as establishing key partnerships that would drive the success of the product before and after launch.
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Education
- Masters, Advanced Chemical Engineering with BiotechnologyImperial College London2020Masters, Advanced Chemical Engineering with Biotechnology
- Bachelor of Engineering in Chemical EngineeringSwansea University2019Bachelor's degree, Chemical Engineering