Clodagh O.

Decisive marketing manager with 6 years of experience driving company growth through creative and innovative strategies. Skilled at analysing market trends and customer needs to develop highly effective, targeted marketing campaigns. My Experience covers a broad range of branding, marketing, communication & PR.

• I worked with media, talent, influencers and key brand partners to implement brand strategies and deliver campaigns to grow brand awareness and engagement.

• Deliver across all brand marketing activity, including the management of Fred Sirieix partnership. (strategy, implementation and analysis)

• Brand planning and copywriting - ensuring brand tone of voice is consistent across digital channels.

• Work closely with the digital/e- commerce team to ensure brand ideas have scope on the digital platforms and all elements of brand activities are fully integrated digitally.

• Talent management - Build close working relationships with all key talent, media and brand partners to ensure an always-on approach to PR - for a baked social strategy.

• Manage all social media campaigns, print and OOH advertising.

• Developed cohesive marketing strategies, identifying macro trends,

opportunities and challenges to deliver successful campaigns.

• Analysed customer data and campaign performance to drive improvements.

• Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.

• Supervised all marketing and planning activities to achieve company goals.

• Produced promotional materials with creative copywriting and photo editing skills.

• Forged strategic partnerships to broaden the customer base.

• Monitored campaign performance, adapting strategy as needed to

ensure business goals were consistently met.

• Developed targeted Facebook, TikTok and Instagram Ads campaigns.

• Increased Facebook and Instagram sales by 240.7%

• 17.4% increase in engagement after introducing a new social media

strategy